Salesforce MC-CDP-IS Senior Manager

At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives.

In Salesforce marketing and sales at PwC, you will specialise in providing consulting services for Salesforce applications related to marketing and sales. You will analyse client requirements, implement software solutions, and provide training and support for seamless integration and utilisation of Salesforce marketing and sales applications. Working in this area, you will enable clients to optimise their marketing and sales processes, enhance customer engagement, and achieve their strategic objectives.

• Craft and convey clear, impactful and engaging messages that tell a holistic story.
• Apply systems thinking to identify underlying problems and/or opportunities.
• Validate outcomes with clients, share alternative perspectives, and act on client feedback.
• Direct the team through complexity, demonstrating composure through ambiguous, challenging and uncertain situations.
• Deepen and evolve your expertise with a focus on staying relevant.
• Initiate open and honest coaching conversations at all levels.
• Make difficult decisions and take action to resolve issues hindering team effectiveness.
• Model and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firms code of conduct, and independence requirements.

• Serve as a Subject Matter Expert for MC, CDP, Datorama, Interaction Studio/ MC Personalization.
• Understand and implement key integrations between Marketing Cloud and the broader Salesforce ecosystem
• Drive requirements and design to identify and recommend workable solutions to clients across data driven marketing, single view of the customer, and marketing technology, with a specialization in personalization use cases.
• Create architecture and solution blueprints to meet client requirements
• Work with project management to develop the overall implementation solution plan
• Work with data integration technologies to design and implement new solutions and processes for clients to support new customer experience strategies and ingest data to Salesforce CDP
• Work with business and technology client representatives to gather functional and technical requirements

• Overall 10+ years of experience in MarTech and/or Marketing Data & Analytics space.

• Experience with Technologies and Processes for Marketing, Personalization, and Data Orchestration.

• Proven project management skills and the ability to lead multiple projects simultaneously.
• Demonstrated ability to deliver highquality solutions on time and within budget.

• Experience with other Salesforce products, such as Sales Cloud and Service Cloud.
• Knowledge of data privacy regulations and compliance standards.
• Familiarity with Agile/Scrum methodologies.
• Experience with thirdparty marketing automation tools and platforms.
• Knowledge of APIs and web services for system integration.