Performance Marketing Manager

You will have a deep understanding of various online marketing channels, analytics, and performance tracking to optimize campaigns and maximize return on investment (ROI). This role requires a data-driven mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.

Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.

• Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.

• Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.

• Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.

• Develop and execute performance marketing campaigns across digital channels such as Google Ads, Facebook, Instagram, and LinkedIn

• Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns.

• Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.

• Lead client calls for optimization and reporting purposes.