Performance Marketing Manager_ WFO

This is a fulltime work from office job

Hustle Hub Tech Park

HSR Layout

Bengaluru

6 days working

About us - https://bambinos.live

Bambinos.live, co-founded by IIM Calcutta alumni Ashish Gupta (Amazon, Cult Fit, Accenture) and Gaurav Brar (Ex-CEO EuroKids, Walt Disney, Johnson Johnson), is India s leading English learning platform with a stellar 4.8/5 rating. Operating in 15+ countries, including India, UAE, Europe, the US, and APAC. We specialize in offering world-class high-quality English learning programs for children aged 4-15, with a focus on enhancing early-age skills in reading, speaking, writing, and critical thinking. Our popular programs include Phonics (4-7 years), Young Communicator (Public Speaking), and Young Creative Writing.

The Performance Marketing Manager is responsible for planning, executing, and optimizing paid marketing campaigns across digital channels to drive business growth and maximize ROI. This role requires a data-driven approach, strategic thinking, and hands-on expertise in managing paid media campaigns.

Key Responsibilities:

Campaign Strategy Execution:

Develop, execute, and manage paid digital marketing campaigns across Google Ads, Meta (Facebook Instagram), LinkedIn, and other relevant platforms.

Define campaign goals, budgets, audience targeting, and ad creatives.

Optimization Analytics:

Continuously monitor campaign performance, analyze key metrics (CTR, CPC, ROAS, conversion rates), and implement data-driven optimizations.

Conduct A/B testing for ad copies, creatives, landing pages, and audience segmentation.

Leverage analytics tools (Google Analytics, GA4, Meta Business Manager, etc.) to track and report on campaign performance.

SEO SEM Management:

Oversee keyword research and bidding strategies for Google Ads (Search, Display, YouTube).

Optimize website and landing pages to improve quality scores and ad relevance.

Social Media Display Advertising:

Execute paid social media campaigns, retargeting strategies, and influencer collaborations.

Manage programmatic display and native advertising for brand awareness and lead generation.

Budget Management ROI Analysis:

Allocate and manage advertising budgets effectively to maximize ROI.

Provide detailed reports and insights to stakeholders on campaign performance and future strategies.

Collaboration Innovation:

Work closely with creative, content, and product teams to develop compelling ad creatives and messaging.

Stay updated on industry trends, emerging ad platforms, and new marketing technologies.

Requirements Skills:

Experience: 3-7 years in performance marketing, paid media, or digital advertising.

Tools Expertise: Google Ads, Meta Ads Manager, Google Analytics (GA4), Google Tag Manager, SEMrush/Ahrefs, Data Studio.

Technical Knowledge: PPC, SEO, programmatic advertising, retargeting, funnel optimization.

Analytical Skills: Strong ability to interpret data, generate insights, and optimize campaigns for performance.

Creative Mindset: Experience working with designers and copywriters to create high-converting ad creatives.

Problem-Solving: Ability to troubleshoot campaign issues, test new strategies, and adapt quickly.