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Performance Marketing Manager
BHIVE Workspace
posted 14d ago
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Flexible timing
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Job Description
Role: Performance Marketing Manager
Location: Church Street, Bangalore
Department: Analytics & Insights
Reports To: Head of Analytics
Experience: 4-8 Years
Work Mode: Work from Office (Mon to Fri, 5 days)
Experience Required: 4+ years
Company: Real Estate Group
We are seeking a skilled Digital Marketer with 4+ years of experience to join our growing team.
The ideal candidate will have hands-on expertise in managing and optimizing digital marketing campaigns across various platforms, including LinkedIn, META, and Google Ads.
Job Responsibilities:
- Develop, implement, and manage digital marketing campaigns on Google Ads, LinkedIn, Facebook/Instagram (Meta), and other platforms to achieve business objectives.
- Conduct market research, audience analysis, and competitor tracking to enhance targeting and campaign effectiveness.
- Conduct comprehensive keyword research specific to the real estate industry, focusing on high-impact keywords relevant to platforms like Google Ads.
- Monitor, analyze, and report on key performance metrics (KPIs) and ROI, providing actionable insights for optimization.
- Manage budgets to maximize ROI across social media, search engines, display advertising, and email marketing campaigns.
- Create marketing measurement systems and ensure the team meets ambitious growth goals.
- Compile and analyze performance data using advanced Excel skills to uncover actionable insights and improve outcomes.
- Stay up-to-date on digital marketing trends and best practices, integrating them into strategies for continuous improvement.
- Provide regular performance reports to senior management, highlighting progress and areas for enhancement.
- Work with internal and external stakeholders to ensure seamless campaign execution and alignment with overall marketing objectives.
Required Skills:
Experience & Expertise:
- 3-5 years of experience in performance marketing, preferably at a real estate company
- Proven track record of managing successful digital advertising campaigns with measurable results.
- Expertise in managing Google Ads, LinkedIn, Facebook/Instagram (Meta) and other performance marketing platforms.
- In-depth knowledge of SEO, SEM, and data-driven decision-making.
- Conduct comprehensive keyword research specific to the real estate industry, focusing on high-impact keywords relevant to platforms like Google Ads.
Technical Skills:
- Advanced proficiency in Excel for compiling, analyzing, and interpreting performance data.
- Strong analytical skills to monitor KPIs, measure ROI, and derive actionable insights.
- Proficiency in marketing tools like Google Ads Manager, GA4, MS Clarity, Meta Ads Manager, and HubSpot CRM platforms.
- Budget management expertise to optimize spending and maximize ROI.
Strategic & Industry Knowledge:
- Up-to-date knowledge of digital advertising trends, emerging technologies, and best practices.
- Experience with audience targeting, persona development, and market segmentation.
- Ability to develop and implement innovative strategies aligned with business goals.
- Competitor analysis skills to refine campaigns and maintain a competitive edge.
Soft Skills:
- Excellent communication and leadership skills to manage teams and present insights to stakeholders.
- Collaboration skills to work seamlessly with creative, sales, and cross-functional teams.
- Problem-solving and adaptability to quickly address challenges and integrate new tools or techniques.
- Proven ability to set up and manage marketing measurement systems and hold teams accountable for ambitious growth goals
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Friday
No travel
Day Shift
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