PromptCloud - Demand Generation Lead (5-7 yrs)

Key Responsibilities:

- Create and implement multi-channel demand generation campaigns to drive leads and pipeline growth across various channels, including email, SEO/SEM, paid advertising, webinars, content syndication, and new advertising platforms.

- Collaborate with the product and sales teams to align marketing strategies with business objectives and ensure a smooth flow of leads through the funnel.

- Manage and optimize paid digital marketing campaigns on platforms such as Google Ads, LinkedIn, and Facebook to ensure a high ROI.

- Drive the creation of marketing assets, including landing pages, email templates, ad creatives, and case studies to support lead generation efforts.

- Monitor, analyze, and report on campaign performance metrics, optimizing efforts to maximize lead quality and volume.

- Manage marketing automation workflows and lead nurturing programs using platforms such as HubSpot, Marketo, or Pardot to convert leads into opportunities.

- Optimize the website for lead generation through SEO best practices, A/B testing, and conversion rate optimization.

- Collaborate with content marketing to create thought leadership assets (blogs, whitepapers, case studies) that attract prospects and generate demand.

- Build and manage relationships with external partners and agencies to scale demand generation efforts.

- Work closely with the sales team to implement account-based marketing (ABM) strategies, ensuring alignment between marketing campaigns and target accounts.

- Proven experience in scaling products and driving revenue through effective demand generation strategies.

Qualifications:

Required Skills & Qualifications:

- 5-7 years of experience in B2B demand generation, preferably in SaaS or technology-driven industries.

- Proven track record of developing and executing successful demand generation campaigns that deliver measurable results and drive revenue growth.

- Experience with marketing automation platforms like HubSpot, Marketo, or similar tools.

- Strong analytical skills with the ability to interpret data, provide actionable insights, and optimize campaigns.

- Knowledge of key digital marketing channels such as SEO, SEM, paid media, email, and content syndication.

- Familiarity with CRM systems like Salesforce or HubSpot, and experience in managing lead-to-opportunity conversion processes.