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Bristol-Myers Squibb

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4.0

based on 129 Reviews

1 Bristol-Myers Squibb Product Manager Job

Senior Manager, Cardiovascular Product Management

BRISTOL-MYERS SQUIBB INDIA PVT.LTD.

4.0

based on 129 Reviews

10-15 years

Mumbai

1 vacancy

Senior Manager, Cardiovascular Product Management

Bristol-Myers Squibb

posted 15d ago

Job Role Insights

Flexible timing

Key skills for the job

Supply Chain Management Public Relations Product Management Market Research Pharma Marketing Clinical Trials

+ 2 more

Job Description

Role Summary:

Senior Manager, Cardiovascular Product Management role will be leading the launch of the first of its kind disease modifying drug for a serious cardiac condition. The role will require significant market shaping activities across the continuum of care for patients and HCPs. The role will involve creating a brand strategy, pre-launch plan, post launch commercial strategy, activation engagement programs, continuous monitoring and performance tracking.

Key responsibilities:

Brand Planning and setting strategic priorities for current and future indications of cardiology products.
Creating an annual execution plan with activities for various levels- national, regional and local level- examples include speaker programs, advisory boards, public relations events, disease education, etc.
Conceptualizing and execution of integrated brand campaigns with promotional content that brings alive the science behind our products.
Collaborating with the sales team to monitor product performance as well as external environment using appropriate tools and taking corrective action, if required, to meet business objectives in compliance with applicable policies, procedures and other regulations.
Identifying market insights and opportunities via market research, thought leader/customer interactions; anticipating market development and is responsible for execution, monitoring and analysis of the agreed tactical plans to ensure the growth of the brand(s).
Efficiently and effectively allocating brand marketing expenses across initiatives to drive brand objectives.
Cross functional Collaboration: Liaise closely with multiple cross-functional teams (Sales Team to activate marketing strategy in the local environment; Regulatory Compliance Teams to ensure adherence to all regulations; Supply Chain and Quality Teams for demonstrating distribution/network efficiencies); Medical Team on speaker programs and speaker training and overall specific strategies.
Plan and execute key internal meetings such as Plan of Action and National Sales Meetings
Lead development of key strategic partnerships, both internally and externally with local Agencies and local Content/Media Partners
Ensure sales team receives appropriate sales training on a regular basis on cardiology brands.

Qualifications:

Minimum +10 years of experience in Pharmaceutical Sales Marketing with 6+ years in pharmaceutical marketing - preferably in Cardiology.
Master s degree or MBA is preferred.
Experience with cardiology therapy will be an advantage.

Languages:

English (required), Hindi (nice to have)

Experience and Knowledge

Experience working with thought leaders in cardiology.
Ability to translate Patient Journey into meaningful insights / tactics.
Experience in Brand Strategy Planning, Go-To-Market Models, Customer intelligence, brand intelligence and Identifying opportunities to win (HCP segments and patient types).