Marketing Manager

The responsibilities can be wider in scope based on how much the candidate can bite n chew and still remains excited for more; yet shall broadly be as under:

 Evolve and implement communication strategies which cut way through the multi layered audience consisting of healthcare practitioners, enablers, distributors and other stakeholders, in a planned and timeline based manner.

 Plan and implement a monthly marketing calendar for online/offline campaigns through liasioning with designers and scientific team. Contribute to development of creative assets and implement the weekly promotional initiatives.

 Synchronize with internal team for creating brand communication, promotional collaterals and scientific material

.  Extend support to promotional events like scientific seminars, CMEs; organize training programs for franchises, sales team.

 Analytics to measure communication effectiveness, build quantified insights based on sales data, consumer behavior, franchise performance and other performance dashboards. Implement initiatives for SEO improvement.

 Develop an understanding of regulatory constraints and ensure the brand communication and impressions are within the frameworks.

 Liaise closely with the sales team, figure out the promotional needs, product training needs etc. and fulfil the same.

 Work on customer retention journey using marketing tools to trigger personalized emails and push notification

 Implemented go-to-market strategy for new geographies by understanding the local culture, mindset and barriers/ triggers.

 Keep a tab on competition and accordingly design the chess moves thinking several steps ahead in time.