Plaksha University - Senior Associate - Content Writing - Marketing & Communication Segment (4-5 yrs)

Plaksha University - Senior Associate - Content Writing - Marketing & Communication - Masters in AI

Who we are:

- Plaksha is a 21st-century university focused on solving global challenges through transformative technology education.

- A unique collective philanthropy effort, our initiative is driven by a dedicated team committed to reimagining technology education in India.

What can Plaksha offer you?

- A mission-driven workplace with opportunities to collaborate with leading minds in academia and industry.

- A transparent work culture embodying our values C.R.E.A.T.E. (Curious, Rigorous, Enterprising, Authentic, Thankful, Exemplary), fostering personal growth.

- An inclusive environment that values diverse talent, promotes innovation, and supports the development of individuals from underrepresented groups.

Role: Senior Associate, Content Writing, Marketing & Communication

- To create compelling and effective content that promotes the Master's Program at Plaksha University's School of AI.

- The Content Writer will be responsible for designing copy, collateral, brochures, and digital marketing campaigns to spread awareness and generate leads.

- The role works closely with the Program Management team for the Master's programs.

Reporting to: Director, Marketing & Communications.

Key Responsibilities:

Content Creation:

- Develop high-quality, engaging, and informative content for various platforms, including websites, brochures, social media, email campaigns, and other marketing materials.

- Write clear, persuasive, and original copy that aligns with the brand voice and messaging.

- Create content for digital marketing campaigns, including social media posts, email newsletters, and online advertisements.

SEO and Analytics:

- Optimize content for search engines to improve organic search rankings and drive traffic to the program's website.

Stakeholder Collaboration:

- Work closely with faculty, admissions, and marketing teams to gather information and insights for content development.

Education and Experience:

- Bachelor's degree in English, Communications, Marketing, or a related field.

- 4-5 years of experience in content writing, copywriting, or a related role.

- Proven experience in creating content for marketing campaigns and collateral.

Skills:

- Excellent writing, editing, and proofreading skills.

- Ability to create compelling and persuasive content that drives engagement and conversions.

- Strong understanding of digital marketing and SEO best practices.

- Strong organizational and time management skills, with the ability to handle multiple projects simultaneously.