Titan - Manager - Content Marketing (5-8 yrs)

About Neo:

Neo is a fast- growing SaaS platform that helps small businesses, solopreneurs, and professionals build their online presence with ease. Our product suite includes domain name registration, an AI- powered website builder, and professional email- offered at affordable monthly rates. With 15000+ paying customers in our core markets (US, GB, CA, AU, SG), we are ready to accelerate our organic growth engine. We're looking for a Content Marketing Manager who can own and expand our content strategy to drive sustained, high- quality customer acquisition.

Role Overview:

As Content Marketing Manager at Neo, you will develop and execute a data- driven content strategy that spans blog, landing pages, video, and more- aimed squarely at attracting and converting new users from organic channels. You'll own the entire lifecycle of content creation, optimization, and distribution, with a relentless focus on measurable ROI.

Key Responsibilities;

Content Strategy & Ownership:

- Define and refine Neo's content marketing strategy, ensuring alignment with target audiences (SMBs, solopreneurs, professionals) and overall business objectives.

- Develop editorial calendars and content roadmaps that support both brand awareness and direct acquisition goals.

Content Creation & Distribution;

- Produce or oversee creation of conversion- focused landing pages, blog posts, video scripts, and other owned- media assets.

- Manage internal teams or agency partners to deliver high- quality, engaging, and SEO- optimized content on schedule.

SEO & Organic Growth:

- Collaborate closely with the SEO team to identify keyword opportunities, optimize on- page factors, and build content clusters that drive organic traffic.

- Continuously monitor rankings, impressions, and click- through rates, adjusting strategies based on performance data.

Conversion & ROI Focus;

- Track and report on the performance of all content, using metrics such as leads generated, conversions, and pipeline contribution.

- Implement and refine attribution models, ensuring that content investments meet or exceed return- on- spend targets.

Content Promotion & Channel Expansion:

- Identify and execute distribution strategies (social media, email, partnerships, guest posting) that expand Neo's reach and drive qualified traffic.

- Test new channels (e.g., YouTube, podcasts, webinars) and content formats to continuously find growth opportunities.

Collaboration & Stakeholder Management;

- Work closely with Product Marketing, Growth, and SEO teams to align content topics with product launches, campaigns, and lead- generation goals.

- Coordinate with design, video production, and external freelancers or agencies to maintain brand standards and timely delivery.

Qualifications & Experience;

- Proven Track Record of Content- Led Growth: Experience scaling a website, blog, or channel to significant reach (e.g., 1M+ monthly visitors, 100K monthly video views, or 50K+ monthly leads).

- Hands- On Content Production: Comfortable creating compelling written, visual, or video content or directing agencies/freelancers to do so.

- Strong SEO & Analytics Skills: Ability to use analytics platforms (Google Analytics, GA4, SEO tools) to derive insights and measure ROI.

- B2B/B2C SaaS Experience: Familiarity with the needs and pain points of small businesses, freelancers, and professionals is a plus.

- Project & Stakeholder Management: Adept at juggling multiple projects simultaneously, managing deadlines, and collaborating with cross- functional teams.

- Excellent Communication: Skilled at presenting ideas, results, and recommendations to leadership; able to advocate for and defend content strategies using data.

Key Attributes for Success:

Data- Driven Mindset;

- Balances creativity with metrics, leveraging tools and analytics to iterate on content performance and ROI.

- Proactively identifies growth opportunities and tests new content experiments.

Audience- Centric Approach:

- Deep empathy for Neo's target customers, tailoring content that addresses their challenges and needs.

- Constantly evaluates user feedback, search trends, and market insights to refine messaging.

Strategic Execution;

- Sets a clear vision for content marketing, then executes on the plan with diligence and attention to detail.

- Comfortable working in a dynamic, high- growth environment with evolving priorities.

Collaboration & Leadership;

- Able to lead and inspire in- house creatives, external agencies, and stakeholders, ensuring a cohesive, high- quality output.

- Communicates effectively with non- marketing teams, aligning content goals with broader business objectives.