Creative Strategist/Content Writer - Jewellery (3-5 yrs)

We are seeking a creative and strategic Content Strategist to develop compelling, high-quality content for our jewelry brand. This role involves crafting engaging storytelling, optimizing content for digital platforms, and driving brand awareness through strategic content planning. The ideal candidate will have a deep understanding of the luxury jewelry market, customer behavior, and digital marketing trends.

Key Responsibilities:

1. Content Strategy & Planning:

- Develop and execute a content strategy aligned with brand goals, audience interests, and industry trends.

- Plan content calendars for digital channels, including websites, social media, blogs, email campaigns, and advertisements.

- Ensure brand messaging, tone, and storytelling are consistent across all platforms.

2. Content Creation & Management:

- Write, edit, and oversee high-quality content, including product descriptions, blog articles, social media posts, and email marketing campaigns.

- Collaborate with designers, photographers, and videographers to create visually appealing multimedia content.

- Optimize content for SEO, increasing organic reach and search engine rankings.

3. Digital Marketing & Social Media:

- Develop compelling social media content strategies to engage and grow audiences.

- Monitor social media trends, engagement metrics, and customer feedback to refine content.

- Work closely with influencers, brand ambassadors, and PR teams for collaborations and campaigns.

4. Brand Storytelling & Product Marketing:

- Craft engaging brand narratives that resonate with customers and highlight the craftsmanship, heritage, and uniqueness of jewelry collections.

- Develop product-focused content that showcases materials, gemstones, and craftsmanship techniques.

5. Performance Analysis & Optimization:

- Track and analyze content performance using tools like Google Analytics, SEMrush, and social media insights.

- Adjust strategies based on data-driven insights to enhance engagement and conversions.

- Conduct competitor analysis to stay ahead in content marketing trends.

Key Skills & Qualifications:

- Experience: 3+ years in content strategy, digital marketing, or a related field, preferably in the luxury or jewelry industry.

- Writing & Editing: Strong writing, storytelling, and editing skills with an eye for detail.

- SEO & Digital Marketing: Knowledge of SEO best practices, keyword research, and digital marketing strategies.

- Social Media Expertise: Experience managing content across platforms like Instagram, Facebook, Pinterest, and TikTok.

- Analytical Skills: Ability to track content performance and adjust strategies based on insights.

- Creative Vision: Passion for luxury branding, aesthetics, and storytelling.

Kindly Contact:
HR || Team || 9265966493