Pivotal Software - Delegate Acquisition Manager (7-10 yrs)

Basic Functions/Job Responsibility:

Delegate Identification and Targeting:

- Identify and prioritize target audiences for each event based on industry trends, event themes, and strategic goals.

- Develop comprehensive delegate profiles to understand their needs, preferences, and pain points.

- Utilize market research and data analysis to identify potential delegates and opportunities.

Delegate Acquisition Strategies:

- Develop and implement effective delegate acquisition strategies, including email marketing, direct mail, social media campaigns, and telemarketing.

- Create compelling marketing materials, such as invitations, brochures, and presentations, to attract and engage potential delegates.

- Leverage digital marketing tools and platforms to reach a wider audience and track campaign performance with in-house marketing team

Relationship Building and Management:

- Build strong relationships with key stakeholders, including senior industry leaders, potential sponsors, and partners.

- Actively engage with potential delegates through personalized communication and follow-up.

- Address delegate inquiries and concerns promptly and professionally.

Event Promotion and Marketing:

- Collaborate with the marketing team to develop and execute comprehensive event marketing plans.

- Identify and leverage opportunities for event promotion through industry events, publications, webinars, and social media.

- Monitor event registration and attendance trends, and make adjustments to the acquisition strategy as needed.

Data Analysis and Reporting:

- Track and analyse key metrics, such as conversion rates, registration numbers, and delegate demographics.

- Generate regular reports on delegate acquisition performance and provide actionable insights to improve future efforts.

- Utilize data-driven insights to optimize marketing campaigns and delegate acquisition strategies.

Success Measures:

- Delegate Revenue that meets agreed targets

- Increase in the number of non-tech and non-member companies as clients

Knowledge, Skills, Qualifications, Experience:

- Master's degree in Marketing, Business Administration, or a related field.

- 7+ years of experience in delegate acquisition, event marketing, or a similar role.

- Proven track record of successfully acquiring and retaining delegates for large-scale events.

- Strong understanding of marketing principles and techniques, including digital marketing.

- Excellent communication, interpersonal, and presentation skills.

- Proficiency in Excel, Canva/PPT, CRM and marketing automation tools

- Digital Marketing: Expertise in email marketing, social media marketing, and content marketing.

- CRM Systems: Proficiency in using CRM software to manage and track delegate interactions.

- Data Analysis: Ability to analyze data and draw insights to inform decision-making.

- Project Management: Strong organizational and time management skills to manage multiple projects simultaneously.

- Problem-Solving: Ability to identify and resolve challenges effectively.

- Adaptability: Flexibility to adapt to changing priorities and deadlines.

- Negotiation Skills: manage internal and external stakeholders along with vendors

- Open to Travel: Able to meet clients and travel for outstation meetings and events