Aurigene - Team Lead - Marketing (10-15 yrs)

Context:

Aurigene Pharmaceutical Services Ltd is on a rapid growth trajectory, with marketing playing a crucial role in business expansion through strategic lead generation. We are seeking a dynamic marketing leader with 10-15 years of B2B marketing experience and team management expertise. The ideal candidate will excel in developing and executing marketing strategies, managing content creation, and driving lead generation across social media, email, webinars, and event

Position: Team Lead - Marketing

Job Location: Hyderabad, Telangana, India

Key Responsibilities:

Marketing Strategy & Operations

- Establish and optimize marketing processes, including selecting and managing technology stacks.

- Define and execute campaign calendars, set annual marketing goals, and track ROI.

Content Strategy & Execution

- Develop and implement content strategies aligned with buyer personas and their journey.

- Collaborate with technical teams to create high-quality marketing content for websites, sales channels, events, social media, journals, and publications.

Lead Generation & Channel Management

- Website Management: Conduct continuous diagnostics and implement improvement strategies.

- Webinars: Plan, execute, and manage post-event lead engagement.

- Events & Conferences: Oversee marketing activities around key industry events.

- Social Media Marketing: Develop and execute lead generation strategies via LinkedIn and other platforms.

- Email Marketing: Drive targeted email campaigns to enhance customer engagement.

- Market Listings & Cold Outreach: Optimize marketplace listings and oversee outbound marketing efforts.

Branding & Thought Leadership

- Lead branding initiatives, including thought leadership and media partnerships.

- Collaborate with the communications team to manage PR, media relations, and content dissemination.

Qualifications & Experience

- 10-12 years of experience in B2B marketing with team management responsibilities.

- MBA (preferred from Tier 1 institutions).

- Experience in the pharma/medical industry is a plus but not mandatory.

- Knowledge of CRM tools (Salesforce, Pardot) and website analytics tools is an advantage.

Key Skills

- Strategic mindset with a strong drive to create business value.

- Ability to collaborate with cross-functional teams effectively.

- Results-driven with a proactive and execution-focused approach.