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292 Piramal Pharma Jobs

Senior Manager - Media

6-8 years

Mumbai

1 vacancy

Senior Manager - Media

Piramal Pharma

posted 12hr ago

Job Description

Business: Piramal Consumer Healthcare
Department: Marketing
Location: Kurla
Travel: Low


Job Overview

The role involves leading the development and execution of a comprehensive digital marketing strategy for PCH, driving brand awareness and performance through integrated digital campaigns. The incumbent will oversee the digital ecosystem, including social media, content marketing, SEO, and performance marketing, ensuring alignment with business objectives. They will collaborate with brand and product teams, manage digital budgets, optimize campaigns, and leverage new technologies to maintain a competitive edge. Additionally, the role includes optimizing the digital path to purchase and strengthening partnerships with industry players to enhance brand visibility and customer engagement.


Key Stakeholders: Internal
Brand Team, E-Com team, Sales & Marketing leadership team

Key Stakeholders: External

Media & Digital Agency, Content agency, Influencer agency and other digital agencies

Reporting Structure

Role Reports to the Media Head


Experience

6-8 Years in Digital marketing & operations domain


Competencies

Integrated Digital Media and Content

Overall Purpose - build digital marketing ecosystem to lead delivery of digital brand experiences, strengthening digital brand awareness and optimization of performance of our digital campaigns and applications. Development of PCH Digital Marketing Strategy which includes Planning, managing execution of digital marketing activities to maximize brand awareness, to satisfy existing customers and attract potential customers to meet salience KPI s, sales & profit and contribute to the development and growth of businesses. The incumbent, strategizes the development and continuous improvement of PCH digital ecosystem via Social Media, Content Ecosystem & performance marketing on D2C platform Key

Digital Media - Strategy

Planning and management of digital marketing across all brands - acting as critical interface and thought leader between digital agencies and brand teams.

Develop and drive holistic approach for digital marketing leveraging all potential buckets including search, content, social, video, display, affiliate & performance marketing, ROI and Test & Learn

Build Social media strategies, content strategies, and performance marketing through leveraging tools and advancements via new tools and capabilities.

Content Development

Guides efficient procedures for content creation, video content, asset management, social listening etc in collaboration with Digital teams, our agencies, and our technical partners

Accountable for content creation, curation, storage and governance in alignment with Brand Teams and local digital agency.

Collaborates within local digital agency, creative agency IT and other agency partners to create digital solutions like landing pages, campaign pages and whats app links to great content.

Lead influencer media, content and execution (Strategy & development) in the most effective and efficient way. Build KPI s, business action and tracking process

Digital Media - Operations

Partners with the Brand Teams to establish campaign objectives, develop campaigns and define KPIs and reporting cadence to track performance and integrate results into brand dashboard.

Spearhead leveraging digital media to improve overall media cost efficiency for entire brand portfolio. Deliver brand campaigns with pre-aligned and clearly measurable objectives

Digital Infrastructure and future ready

Responsible for PCH digital ecosystem and digital path to purchase including website strategy, maintenance and optimization, Sales enablement platforms, Customer Engagement Platforms, Social Media platforms, 1:1 Marketing Technology and activation.

Develops Search Engine Optimization and web strategies to ensure has the best possible ranking in the leading search engines

KPI s:

Brand metrics across the funnel- Discover, Awareness, Engagement, Consideration, Conversions

Organic Reach increase, ROI on Digital (and influencer) campaigns

Social media traffic (views, reach, lift%)

Full time MBA in Sales/Marketing from Premier B-School


Employment Type: Full Time, Permanent

Read full job description

Prepare for Senior Manager roles with real interview advice

Top Piramal Pharma Senior Manager Interview Questions

Q1. What is the difference between discriminatory media & bio relevant media?
Q2. What is GMP ?,what is change control system ?
Q3. How will you perform method precision for Related substances method?
View all 44 questions

What people at Piramal Pharma are saying

3.9
 Rating based on 9 Senior Manager reviews

Likes

No job security Based on management mood they terminate employees No any type of management In single word if you have no job then also not joined the group

Dislikes

All Nothing to like

  • Salary - Bad
  • +6 more
Read 9 Senior Manager reviews

Senior Manager salary at Piramal Pharma

reported by 43 employees with 9-25 years exp.
₹13.5 L/yr - ₹26 L/yr
7% less than the average Senior Manager Salary in India
View more details

What Piramal Pharma employees are saying about work life

based on 987 employees
53%
42%
52%
96%
Flexible timing
Monday to Saturday
No travel
Day Shift
View more insights

Piramal Pharma Benefits

Submitted by Company
Free Transport
Soft Skill Training
Job Training
Health Insurance
Submitted by Employees
Health Insurance
Free Transport
Job Training
Free Food
Soft Skill Training
Cafeteria +6 more
View more benefits

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Piramal Pharma Mumbai Office Location

View all
Mumbai, Maharashtra Office
Headquarter
Kamani Junction, LBS Marg, Piramal Ananta, Agastya Corporate Park, Kurla, Maharashtra 400070, IN Mumbai, Maharashtra
400070

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