Pilgrim - Area Sales Manager (3-10 yrs)

- Achieve primary, secondary, collection, and offtake targets as set by the company.

- Meet collection, DSO (Days Sales Outstanding), and ageing targets.

- Drive growth and improve store rankings at the regional level.

- Oversee inventory management at stores, ensuring adherence to FIFO and successful new product launches.

- Achieve sales targets for both category-specific products and new launches.

- Maintain a 35-45 day stock cover at distributors.

- Generate and submit detailed sales reports, including stock & sales reports, OPEX, daily and weekly summaries, BA productivity, and closing stock reports.

- Deliver NSO (Net Sales Objective) targets for both BA and non-BA doors.

- Ensure timely submission of distributor claims.

- Oversee 60-80 BA counters and 150-200 non-BA doors.

- Build and maintain strong relationships with key retailers and distributors.

- Ensure timely distribution of stocks, offers, and product testers.

- Expand distribution by appointing new distributors and counters, while driving geographic expansion.

- Execute all marketing and promotional activities in the field.

- Provide regular updates on market trends and competitor activities.


The Ideal Profile

- Minimum 3 years of experience in regional General Trade, preferably in Beauty & Personal Care or FMCG.

- Proven track record of meeting sales, collection, and inventory management targets.

- Strong multi-stakeholder management skills.

- Analytical mindset with experience in preparing sales and business reports.

- Willingness to travel 12-15 days per month