Category Marketing Manager

Your role:

The successful candidate will be responsible for the E2E Business Growth, P&L management and Marketing for the Business Group in India, including managing the E2E value chain, development of the Marketing strategy for its Categories, and executing structured marketing capability building initiatives for the team in scope. Responsible for the brand experience across all touchpoints, by development and localization (Market) of the winning campaigns for the product portfolio. The incumbent will also be responsible for achieving short- and long-term value creation and business growth for the business in India and drive new categories/business initiatives. Besides, he/she will create and implement marketing strategies to increase the sales, growth and profitability of business. Meet the topline and bottom-line targets for the business; build long term competitive strength.

You are responsible for

As Business Manager

• Responsible for complete P&L - Revenues and Profitability of the Business
• Developing and Driving Business Strategy & Roadmap
• Product Development, Pricing & Strategy
• Developing and Driving Channel Strategy (across TT, MT, E-com, other Emerging channels)
• P&L, Cost Management and Financial Operations

As Marketing Manager

• Marketing strategy and planning
• Brand Management: Positioning, communication etc.
• ATL/BTL
• Expert on insights/value propositions/ Digital
• Product Portfolio Management
• Driving Business (P&L) & Local for Local

You're the right fit if:

• 8-10 years of overall work experience, M.B.A. from a premier B-School is desirable
• Strong marketing exposure with large Consumer Durable/FMCG organizations / E-commerce (exposure to both ATL & BTL and DIGITAL is preferable)
• Experience in Brand/Portfolio development & activation (upstream & downstream marketing)
• Expertise in Marketing across diverse channels (Including Digital)
• Experience / Worked in Matrix reporting set up
• Working with diverse/multiple category teams across geographies
• Excellent people, interpersonal & influencing skills