BigBasket - Category Manager (3-12 yrs)

Duties and Responsibilities:

- Responsible for Overall Own Brand Gourmet/Food - FMCG Business.

- Understand the available market opportunity for new and existing categories.

- Stock availability, stock turnover, Category Assortment Expansion.

- New Product development by identifying new Vendors.

- Drive the Sales, Margin, and Inventory.

- Managing overall operations including Buying & Merchandising, Vendor Management, Demand Planning, Inventory Management, etc.

- Steering merchandising efforts in harmony with the business objectives.

- Provide support and guidance for fulfilling statutory requirement related to new Products.

- Should be strong at National Sourcing & TOT Negotiation.

- Participates in development of strategic direction and annual strategic plans for category. Prepares Business plan and ensures sales, gross margin, and contribution targets are achieved.

- Understands the consumer, customer, and competitive environment and utilizes that insight to initiate recommendations in marketing mix (product, price, place, and promotion) and new business/new products.

- Lead projects comprised of cross-functional teams to achieve key initiative deliverables.

- Works directly with digital, content, creative departments, and agency to develop, branding, Artwork, and advertising strategies.

- Performs qualitative and quantitative market research on New products and innovation, packaging concepts, positioning, pricing, and promotion.