Bhanzu - Senior Manager - Performance Marketing (4-6 yrs)

We are seeking a results-driven Senior Manager - Performance Marketing to lead our digital marketing initiatives.

The role involves strategizing, implementing, and optimizing performance-driven campaigns across multiple platforms to achieve business growth and enhance customer experience.

Key Responsibilities:

- Develop, manage, and execute digital marketing strategies to drive business growth and improve user engagement.

- Analyze user experience data and optimize campaigns based on insights and trends.

- Lead brainstorming sessions to conceptualize and execute innovative growth strategies.

- Research and incorporate the latest digital tools and interactive trends to enhance marketing effectiveness.

- Oversee the planning and execution of media and digital campaigns within allocated budgets.

- Manage and optimize campaigns on Facebook (App install, Lead Generation) and Google Ads (Display, SEM, YouTube).

- Ideate compelling copies, creatives, and campaign concepts to maximize engagement.

- Conduct keyword research and competitive analysis to refine campaign targeting and strategies.

- Create and present detailed reports using Google Sheets/Excel to track performance metrics and outcomes.

- Monitor and utilize analytical tools like Google Analytics, Appsflyer, etc , to inform decision-making.

- Stay updated on social media trends and leverage them for campaign effectiveness.

- Mentor and manage a team, fostering collaboration and ensuring project deadlines are met.

Skills and Qualifications:

Experience:

- 4+ years of experience in performance marketing, including media planning and campaign execution.

- Proven track record in managing Facebook and Google Ads campaigns, with demonstrated success in driving growth.

Technical Proficiency:

- Expertise in tools like Google Analytics, Appsflyer, Google Sheets/Excel.

- Strong knowledge of Facebook Ads (App install and Lead Generation campaigns) and Google Ads (Display, SEM, YouTube).

- Competence in keyword research, competition analysis, and data-driven decision-making.

Leadership and Creativity:

- Experience as a team leader/manager with excellent mentoring and project management skills.

- Creative mindset with strong commercial awareness and the ability to ideate impactful campaigns.

Communication and Reporting:

- Exceptional communication skills for stakeholder presentations and team collaboration.

- Proficiency in creating and delivering detailed performance reports