Senior Manager - Performance Marketing - Education (3-5 yrs)

Company Description :

- Skillmatics is a direct-to-consumer brand that develops innovative educational products and games for children through systematic play.

- The company has raised significant funding and has offices in California and Mumbai, with a strong focus on the North American market.

- Skillmatics has been recognized for its rapid growth and product success in global rankings.

Role Description :

- This is a full-time, on-site Senior Performance Marketing Manager role located in Mumbai at Skillmatics.

- The Senior Performance Marketing Manager will be responsible for executing day-to-day marketing strategies, analyzing performance data, optimizing campaigns, and driving growth through various digital channels.

- They will work closely with cross-functional teams to ensure marketing objectives are met.

Qualifications :

- Digital Marketing, Performance Marketing, and Data Analysis skills.

- Experience with Amazon, Google Analytics, Facebook Ads Manager, and SEO/SEM.

- Strong understanding of e-commerce and direct-to-consumer marketing strategies.

- Excellent project management and communication skills.

- Ability to work in a fast-paced, dynamic environment.

- Experience in the educational or toy industry is a plus.

- Master's degree in Marketing, Business, or related field