Sales Associate

• CE handles single/multiple distributors ranging over different scale of business. He/She is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.
• The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He/She will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities:

Market : -

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction

Training & Communication :

• One-on-One training of PSRs (Pre-Sales Representatives) to develop business understanding & sales capability
• Monthly target setting for each salesmen
• Works with PSRs in market to coach him/her on market execution
• Monitors PSR performance using regular sales reports
• Communicates incentives and motivates PSRs to achieve targets

Distributor :

• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications :

• Any under graduation
• Post Graduation (Tier 2/3 College)
• Preferable MBA

Experience :

• 2 Years
• FMCG/ Similar Sales and Distribution