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based on 2.5k Reviews

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374 PepsiCo Jobs

Area Sales Manager

6-10 years

Chandigarh

1 vacancy

Area Sales Manager

PepsiCo

posted 14d ago

Job Description

Overview

Main purpose:

ASM is the first managerial role that is responsible for handling distributors ranging in scale & handles a team of customer executives on company payroll. ASM is responsible for coaching CEs to plan, deploy and execute joint business plans and driving sustainable sale capability of their distributor.

ASM will be instrumental in resolving market challenges, growing business and ensuring smooth operations in each territory, within entitled discount budget. ASMs also works with marketing team, sales development team, revenue management and supply chain team to have correct go to market model, execute branding agendas, and ensure stock availability.


Responsibilities

Accountability:

Strategy and AOP

  • AOP target planning & tracking for CEs that are consistent with Unit plan
  • Execute necessary plans to consistently grow shares in each category as per plan
  • Ensure transparent communication to the field team including partners
  • Managing discounts and distributor margins
  • Setting up and Retiring DB channels and guide on standard operating procedures

Market Share

  • Improve market share by increasing net distribution and weighted distribution
  • Activate brands - Pack wise & channel wise activities to improve Market Share
  • Ensure asset productivity and drive corporate/regional marketing agenda
  • Develop team capabilities to address channel partner stability related issues
  • Understand financial impact of promotions in the territory, rationalize and ensure clear communication and adherence of promotions
  • Possess high competition intelligence in constant monitoring of all competition

Team Building

  • Assess performance capability & providing development feedback to team
  • Recognize CEs on internal/external platforms
  • Partner with Sales HR and drive Core People Processes across the team
  • Own the frontline functional skill development and Development Action Plan

Qualifications

Competencies

Knowledge

1. FMCG sales overview
2. Distribution Business
3. Computer Proficiency Excel, Word, PPT, Outlook
4. Local Language and English
5. ROI Understanding

Skills

1. Negotiation
2. Communication
3. People management
4. Time Management
5. Critical Thinking
6. Analytical Ability
7. Problem Solving

Qualifications

- Any under graduation
- Post Graduation (Tier 2/3 College)
- Preferable MBA

Experience

- 6 Years
- FMCG Sales
(Similar GTM)


Employment Type: Full Time, Permanent

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What people at PepsiCo are saying

4.4
 Rating based on 30 Area Sales Manager reviews

Likes

Very nice organisation

  • Salary - Good
    +5 more
Dislikes

Growth is not good

    Read 30 Area Sales Manager reviews

    Area Sales Manager salary at PepsiCo

    reported by 105 employees with 1-14 years exp.
    ₹8 L/yr - ₹28 L/yr
    94% more than the average Area Sales Manager Salary in India
    View more details

    What PepsiCo employees are saying about work life

    based on 2.5k employees
    66%
    49%
    40%
    97%
    Flexible timing
    Monday to Saturday
    Within city
    Day Shift
    View more insights

    PepsiCo Benefits

    Submitted by Company
    Health and insurance benefits
    Work/life benefits
    Well-being
    Retirement benefits
    Submitted by Employees
    Job Training
    Health Insurance
    Soft Skill Training
    Free Transport
    Team Outings
    Cafeteria +6 more
    View more benefits

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