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49 People Group Jobs

Brand Manager (NRI)

4-8 years

₹ 18 - 33L/yr

Mumbai

1 vacancy

Brand Manager (NRI)

People Group

posted 20hr ago

Job Description

Designation: Manager - Brand Marketing

Overview :
What Google is to search, Shaadi.com is to Online Matchmaking. In India, Shaadi.com pretty much defines the category and the Brand Marketing team ensures that this love & recall for the brand only grows with time.

Role - Brand Manager will be primarily responsible for looking after top-of-funnel business growth & brand development in India markets. The role requires extensive collaboration with internal teams (Product, Digital Marketing, Sales) & external partners (Creative & Media Agency). Must have the ability to judge creative work with the lens of efficacy and memorability.
The most valuable traits we are looking for in this role are:

  • Ownership- You will be the sole owner for brand and performance metrics in your markets and will be expected to demonstrate an owner’s mind-set.
  • Creativity : You will need to think laterally and deeply to come up with solutions that create marketing benchmarks.
  • Frugality : Low cost/effort - high impact orientation.
  • Velocity - You will be expected to deliver results in a fast paced, operationally intensive, and rapidly changing environment.
  • Strategy & business orientation - Ability to think through market dynamics, market shares, SOV, TOMA, Rule of 3, Network effects, brand architectures, and various other drivers of business. High comfort with data and analytic/graphing tools.


What you will do in this role

  • Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as Awareness, Consideration & Affinity.
  • Influence metrics like Revenue, Engagement and Retention.
  • Work on new ad campaigns with the creative agency.
  • Work with the media agency to schedule & execute media plans.
  • Evaluate campaign performance at a market / segment level.
  • Weekly reviews & monthly planning discussions with the leadership team.


What you should have

  • At least 4+ years of brand marketing experience in consumer tech company.
  • MBA from IIM/ISB/SP Jain.
  • Experience in dealing with Creative & Media Agencies.
  • Experience in executing a 360-degree campaign.
  • Having International experience to cater to NRI market.
  • Experience in building AOPs & Go-to-Market strategies for new products.


Brownie Points

  • Advertising & Promotion spends management.
  • PR & Social Media knowledge.
  • Presentation skills.


Employment Type: Full Time, Permanent

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What people at People Group are saying

Brand Manager salary at People Group

reported by 3 employees with 3-6 years exp.
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₹8.6 L/yr - ₹13.5 L/yr
44% less than the average Brand Manager Salary in India
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What People Group employees are saying about work life

based on 315 employees
55%
31%
63%
99%
Flexible timing
Rotational Shift
No travel
Day Shift
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People Group Benefits

Cafeteria
Job Training
Health Insurance
Team Outings
Soft Skill Training
Work From Home +6 more
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