49 People Group Jobs

Designation: Manager - Brand Marketing

Overview :
What Google is to search, Shaadi.com is to Online Matchmaking. In India, Shaadi.com pretty much defines the category and the Brand Marketing team ensures that this love & recall for the brand only grows with time.

Role - Brand Manager will be primarily responsible for looking after top-of-funnel business growth & brand development in India markets. The role requires extensive collaboration with internal teams (Product, Digital Marketing, Sales) & external partners (Creative & Media Agency). Must have the ability to judge creative work with the lens of efficacy and memorability.
The most valuable traits we are looking for in this role are:

• Ownership- You will be the sole owner for brand and performance metrics in your markets and will be expected to demonstrate an owner’s mind-set.
• Creativity : You will need to think laterally and deeply to come up with solutions that create marketing benchmarks.
• Frugality : Low cost/effort - high impact orientation.
• Velocity - You will be expected to deliver results in a fast paced, operationally intensive, and rapidly changing environment.
• Strategy & business orientation - Ability to think through market dynamics, market shares, SOV, TOMA, Rule of 3, Network effects, brand architectures, and various other drivers of business. High comfort with data and analytic/graphing tools.

What you will do in this role

• Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as Awareness, Consideration & Affinity.
• Influence metrics like Revenue, Engagement and Retention.
• Work on new ad campaigns with the creative agency.
• Work with the media agency to schedule & execute media plans.
• Evaluate campaign performance at a market / segment level.
• Weekly reviews & monthly planning discussions with the leadership team.

What you should have

• At least 4+ years of brand marketing experience in consumer tech company.
• MBA from IIM/ISB/SP Jain.
• Experience in dealing with Creative & Media Agencies.
• Experience in executing a 360-degree campaign.
• Having International experience to cater to NRI market.
• Experience in building AOPs & Go-to-Market strategies for new products.

Brownie Points

• Advertising & Promotion spends management.
• PR & Social Media knowledge.
• Presentation skills.