Regional Manager - Sales & Marketing - IIM/ISB/MDI/FMS (10-17 yrs)

Summary:

The position is responsible for leading the sales department and driving customer growth. Develop market penetration strategies, plan advertising campaigns, offerings to retain existing customers and expand the customer base. The Sales Head oversees all sales activities, operations, customer care, and support systems. They assess the department's effectiveness, identify errors, and make necessary changes to achieve profitability, sales targets, and overall business goals.

Additionally, the Sales Head plays a strategic role in developing company strategies, leading sales channels, and achieving revenue and profitability targets. They also analyze sales performance, competitors, and market trends to forecast sales and communicate findings to stakeholders. The Sales Head must possess effective teamwork, creativity, entrepreneurship, problem-solving skills, and the ability to advocate for customer needs.

Roles and Responsibilities:

Leadership Role:

- As a part of the Sales Leadership team, the role leads the sales department and is responsible for retaining existing customers, increasing the customer base and sales through market penetration strategies, planning advertising campaigns (whenever required), and delivering new product offerings.

- He / She also manages all activities involved in sales, operations, customer care, and support system. He /develops and then assesses the department's effectiveness, identifies errors, and makes suitable changes in strategies to reach the targets and goals further, leading to overall profitability, sales, revenue generation, and business targets.

Strategic Role:

- Plays a significant role in developing the strategy, leading the verticals, sales channels, and services of the company. Responsible to achieve the company's revenue and profitability targets.

Analytical role:

- Takes up an analytical role in the company when He / She assesses and evaluates its effectiveness.

- He / She analyses business tactics, sales strategies, performance analysis of the sales teams, competitor analysis, and market research.

- The role is also responsible for setting sales targets, determining sales initiatives' effectiveness, and understanding the need for change.

- The purpose of all these analytical functions is to monitor and forecast sales performance. Their analysis reports, presentations, and recommended strategy based on those analyses are conveyed to the stakeholders. Thus, He / She is also responsible for communication between the sales department and other departments, and the stakeholders.

Competencies:

- Effective teamwork: This role must handle the team effectively by aligning the team's performance with the organization's sales goals. He / She should be capable of cross-functional collaboration.

- Creative and entrepreneurial: the ability to grow at a fast pace in the current market. Creativity and innovation makes him/her a good Business Head - Sales.

- Change agent: S/he should develop innovative strategies and lead change within the dynamic environment.

- Problem-solving ability: Identify internal and external challenges and hindrances in sales opportunities and solve them critically.

- Customer Advocate: to interact with customers effectively and efficiently and identifies the needs of consumers