Head - Direct Sales - Digital Marketing Management - IIM/ISB/XLRI/MDI/IMT (10-17 yrs)

The Business Head - Direct Sales with Digital Marketing Management at the is a strategic leadership role that combines expertise in direct sales with proficiency in leveraging digital marketing tools and platforms. This role is crucial for driving customer acquisition, enhancing digital engagement, and optimizing sales through data-driven strategies. It emphasizes the seamless integration of direct sales operations with digital marketing efforts to create a cohesive and impactful customer experience.

Key Responsibilities

1. Sales Leadership and Direct Vertical Strategy

- Sales Ownership: Develop and implement a direct vertical sales strategy to meet and exceed revenue targets for assigned customer segments.

- Pipeline Management: Oversee the entire sales funnel, from lead generation to deal closure, ensuring high conversion rates.

- Customer Segmentation: Focus on specific verticals such as HNIs, NRIs, and digital-first customers seeking premium land investment opportunities.

- Target Achievement: Drive consistent growth by achieving monthly, quarterly, and annual sales targets.

2. Digital Marketing Strategy Integration

- Digital Campaign Management: Collaborate with the digital marketing team to design and execute targeted campaigns that align with sales objectives.

- Lead Generation: Use digital platforms (Google Ads, social media, SEO) to generate high-quality leads for the direct sales team.

- Performance Tracking: Analyze campaign performance to optimize spend, improve ROI, and drive qualified leads into the sales pipeline.

- Content Collaboration: Ensure digital marketing content resonates with the target audience and supports direct sales efforts.

3. Tech-Driven Sales Enablement

- CRM Integration: Utilize advanced CRM systems to track customer journeys, manage pipelines, and enhance lead management.

- Data Analytics: Leverage analytics tools to monitor sales trends, customer behavior, and campaign performance, refining strategies as needed.

- Digital Tools: Incorporate virtual tours, digital transaction platforms, and AI-powered recommendations into the sales process.

4. Customer Experience and Engagement

- High-Touch Engagement: Provide personalized services to customers through direct interactions and digital touchpoints.

- Feedback Loops: Gather and act on customer insights to improve offerings and engagement strategies.

- Retention Programs: Develop strategies to enhance customer retention and encourage repeat investments.

5. Team Leadership and Development

- Sales Team Management: Build and lead a high-performing direct sales team, ensuring alignment with business goals.

- Training and Development: Train the team on digital tools, customer handling, and data-driven sales techniques.

- Performance Monitoring: Set clear KPIs for the team and regularly review progress to ensure targets are met.

6. Cross-Functional Collaboration

- Marketing Synergy: Work closely with the marketing team to ensure alignment of campaigns, messaging, and customer targeting.

- Product Development: Provide customer insights to product teams to influence offerings tailored to market needs.

- Finance and Compliance: Ensure smooth payment processes, compliance, and financial management for transactions.

7. Market Expansion and Innovation

- Emerging Trends: Identify and capitalize on new opportunities within specific verticals and geographies.

- Digital Innovation: Stay updated on the latest digital marketing and sales technologies to maintain a competitive edge.

- Scalability: Develop scalable models for integrating digital marketing with direct sales across multiple markets.

Key Deliverables

- Achievement of sales and revenue targets through direct vertical channels.

- High lead-to-conversion rates from digital campaigns.

- Enhanced customer acquisition and retention using personalized and tech-driven approaches.

- Seamless integration of digital marketing and sales strategies for maximum impact.

- Scalable and efficient direct vertical sales operations.

Skills and Competencies

- Sales Leadership: Proven ability to lead and manage high-performing sales teams.

- Digital Marketing Expertise: Strong understanding of digital platforms, campaign optimization, and performance tracking.

- Customer Focus: Exceptional relationship-building skills with a customer-centric mindset.

- Analytical Acumen: Proficiency in using data to drive decision-making and refine strategies.

- Strategic Thinking: Ability to align sales and marketing efforts with long-term business goals.

- Tech Savvy: Familiarity with CRM systems, digital sales tools, and analytics platforms.

Experience and Qualifications

Experience:

- 10+ years of experience in sales and digital marketing roles, with at least 5 years in a leadership capacity.

- Proven track record in integrating digital marketing strategies with direct sales operations.

- Experience in FMCG, luxury goods, fintech, or digital-first companies is preferred.

Education:

- MBA or equivalent degree in marketing, sales, or business management.

Role Impact

- Revenue Growth: Drive exponential growth by integrating digital marketing with direct sales.

- Customer Experience: Deliver a seamless and personalized customer journey through digital and direct touchpoints.

- Market Leadership: Establish HOABL as a leader in digital-first and customer-centric land investments.

- Operational Efficiency: Set benchmarks for the effective use of technology in direct sales