Upload Button Icon Add office photos
filter salaries All Filters

10 ParallelDots Jobs

ParallelDots - Account Based Marketing Specialist (2-4 yrs)

2-4 years

ParallelDots - Account Based Marketing Specialist (2-4 yrs)

ParallelDots

posted 1mon ago

Job Description

Job Summary

ParallelDots is seeking a highly motivated and experienced Demand Generation Specialist to join our team. The successful candidate will be responsible for developing and executing demand-generation programs that drive revenue growth and customer acquisition. This role involves close collaboration with cross-functional teams, including marketing, sales, and product management, to create and execute campaigns that deliver measurable results.

Key Responsibilities

1. Develop and execute demand generation programs across multiple channels, including email, webinars, events, social media, and content marketing.

2. Strong knowledge of Account Based Marketing (ABM) strategies.

3. Design, plan, manage, and optimize integrated digital campaigns across multiple channels to generate pipeline.

4. Create impactful lead nurture programs to improve conversion rates from leads to opportunities.

5. Drive customer acquisition and lead generation through targeted campaigns and promotions.

6. Measure and report on the effectiveness of demand generation campaigns, using analytics tools to track key performance indicators (KPIs) such as lead volume, lead quality, and ROI.

7. Collaborate with product management and sales to create compelling content and promotions that drive customer engagement and sales.

8. Optimize website and landing page content and design to improve conversion rates and customer experience.

9. Manage relationships with external agencies and vendors to ensure the timely and effective execution of demand-generation campaigns.

10. Stay up-to-date with industry trends and best practices in demand generation to continually improve our strategies and tactics.

Requirements

1. 3+ years of demand generation experience, with a proven track record of driving customer acquisition and revenue growth

2. Strong analytical and problem-solving skills, with the ability to use data to inform decision making.

3. Experience with demand generation platforms, such as Marketo or HubSpot.

4. Excellent written and verbal communication skills, with the ability to create compelling content for a variety of audiences.

5. Strong project management skills with the ability to manage multiple projects simultaneously.

6. Experience with website analytics tools such as Google Analytics.

7. Ability to work independently and as part of a cross-functional team.

8. Experience with B2B marketing and/or B2B SaaS industry preferred.

If you are a results-driven demand-generation professional with a passion for driving growth and a proven track record of creating successful demand-generation campaigns, we encourage you to apply for this exciting opportunity at ParallelDots.


Functional Areas: Other

Read full job description

Prepare for Marketing Specialist roles with real interview advice

People are getting interviews at ParallelDots through

(based on 6 ParallelDots interviews)
Job Portal
Referral
Company Website
33%
17%
17%
33% candidates got the interview through other sources.
Moderate Confidence
?
Moderate Confidence means the data is based on a sufficient number of responses received from the candidates

What people at ParallelDots are saying

What ParallelDots employees are saying about work life

based on 34 employees
77%
75%
79%
75%
Flexible timing
Monday to Saturday
No travel
Day Shift
View more insights

ParallelDots Benefits

Work From Home
Soft Skill Training
Health Insurance
Job Training
Team Outings
Free Food +6 more
View more benefits

Compare ParallelDots with

Fractal Analytics

4.0
Compare

Mu Sigma

2.7
Compare

Tiger Analytics

3.6
Compare

LatentView Analytics

3.8
Compare

AbsolutData

3.6
Compare

Algonomy

3.9
Compare

Bridgei2i Analytics Solutions

3.8
Compare

Crayon Data

3.6
Compare

Analyttica Datalab

3.4
Compare

InsanelyGood

4.1
Compare

Vegrow

4.2
Compare

Pepper Content

2.5
Compare

Elevate

3.5
Compare

Talkcharge Technologies

3.7
Compare

Meddo

3.1
Compare

Crofarm

3.8
Compare

HappyLocate Relocation Services

3.6
Compare

SSV Creative Labs

4.5
Compare

Bombay Shirt Company

3.5
Compare

Jeeves

3.3
Compare

Similar Jobs for you

Marketing Specialist at r3 Consultant

3-8 Yrs

Not Disclosed

Digital Marketing Specialist at Telesistant

Gurgaon / Gurugram

1-2 Yrs

Not Disclosed

Marketing Specialist at PAC Cosmetics Pvt Ltd

Mumbai

2-5 Yrs

Not Disclosed

Marketer at HiringEye

2-4 Yrs

₹ 15-23 LPA

Digital Marketer at IMS People Possible

Gujarat, Ahmedabad

2-5 Yrs

₹ 10-12 LPA

Digital Marketing Specialist at Placement Hub

Gurgaon / Gurugram

0-2 Yrs

Not Disclosed

Marketing Specialist at Ray Business Technologies Pvt Ltd

Hyderabad / Secunderabad

4-5 Yrs

₹ 10-12 LPA

Senior Specialist at VAP GROUP

2-4 Yrs

₹ 7-13 LPA

Digital Marketing Specialist at Heed Consulting

2-6 Yrs

Not Disclosed

Digital Marketer at Parmar Consultancy Services

Gujarat

2-4 Yrs

₹ 10-12 LPA

Business Development Associate

2-3 Yrs

Gurgaon / Gurugram

4d ago·via naukri.com

Backend Developer - Python Programming (1-2 yrs)

1-2 Yrs

4d ago·via hirist.com

ParallelDots - Project Manager (3-4 yrs)

3-4 Yrs

12d ago·via iimjobs.com

ParallelDots - Associate Project Manager (1-3 yrs)

1-3 Yrs

12d ago·via iimjobs.com

ParallelDots - Senior Project Manager (6-7 yrs)

6-7 Yrs

12d ago·via iimjobs.com

ParallelDots - Associate Project Manager (1-3 yrs)

1-3 Yrs

26d ago·via iimjobs.com

Associate Project-Coordinator

0-3 Yrs

Remote

1mon ago·via naukri.com

Technical Product Manager (3-5 yrs)

3-5 Yrs

1mon ago·via hirist.com

Senior Project Coordinator

6-10 Yrs

Remote

5mon ago·via naukri.com
write
Share an Interview