Marketing Specialist (3-8 yrs)

Job Description/Responsibilities :

Key Responsibilities :

1. Lead Generation and Campaign Management :

- Develop and execute paid digital marketing campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.) to drive high-quality lead generation.

Create, optimize, and monitor performance across multiple channels to ensure maximum ROI.

- Analyze lead generation funnels, optimize for conversions, and reduce cost per lead.

2. Performance Marketing :

- Own the performance of paid campaigns, tracking key metrics (CPL, CAC, ROI) and continuously improving performance through data-driven decisions.

- Manage budgets and report on performance, making adjustments as necessary to meet business goals.

- Conduct A/B testing to optimize ad copy, landing pages, and creative.

3. Content Strategy and Execution :

- Collaborate on content development (blogs, posts, reels, etc.) aimed at attracting, educating, and converting leads.

- Assist in the creation of landing pages, email campaigns, and promotional materials for specific campaigns.

4. SEO and Organic Growth :

- Work alongside the team to improve organic rankings and visibility through SEO best practices.

- Optimize website and landing pages for search engines to attract relevant traffic and convert visitors into leads.

5. Social Media and Community Management :

- Manage social media accounts, especially LinkedIn, to engage the target audience and build the brand presence.

- Develop and execute social media strategies to promote content, events, and lead generation initiatives.

6. Email Marketing and Automation :

- Build and execute email marketing campaigns, from lead nurturing workflows to client engagement campaigns.

- Implement marketing automation and CRM integration to improve lead tracking and conversion

7. Collaboration :

- Work closely with the marketing team for social media management, content creation, and campaign support.

- Work closely with the sales team to ensure leads are followed up effectively and contribute to revenue growth.

8. Data Analysis and Reporting :

- Track and analyze marketing KPIs using tools such as Google Analytics, and other performance dashboards.

- Prepare monthly reports summarizing campaign performance, key learnings, and recommendations for future actions.

Desired profile of the candidate :

- Strong understanding of Google Ads, LinkedIn Ads, and Facebook Ads.

- Hands-on experience with SEO, SEM, and email marketing tools.

- Proficiency in CRM systems and marketing automation platforms.

- Excellent analytical skills to interpret data and improve performance metrics.

- Strong communication and collaboration skills to work with cross-functional teams and manage interns.

- Prior experience in wealth management or financial services is a plus.