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Marketing Director
ParallelDots
posted 1d ago
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Flexible timing
Key skills for the job
Job Description
Parallel is a Product Strategy and Design Studio that creates meaningful, high-impact products with a focus on user-centered design
As one of Indias first dedicated product design studios, weve have helped companies like Sarvam, Healthify, Pixxel, Meta, Delhivery, Xto10x, Digilocker, and Gullak build great products
Now, we need your expertise to craft the future of Parallel, a global product studio. The right person for this role will be equal parts doer and leader- someone who can seamlessly switch between big-picture strategy and meticulous attention to detail
You'll thrive at the intersection of creativity and data, leveraging the power of compelling storytelling while making data-driven decisions that optimize performance, reporting, and insights
A self-starter at heart, youre comfortable wearing multiple hats to achieve results, whether that means rolling up your sleeves to execute or stepping back to lead a team and shape overarching strategies
While our strong reputation has taken us far, your mission will be to amplify and scale the brand, driving greater awareness, attracting new business, and securing top talent. This role is ideal for someone with a growth mindset, who thrives in an early-stage greenfield environment without playbooks and is deeply passionate about digital products. Key Responsibilities:
Champion the Parallel brand by transforming it into impactful brand-building opportunities and strategic marketing initiatives that deliver measurable results. Take ownership of the overall marketing vision, including planning, execution, and budget management. Strategize, implement, and measure marketing and brand awareness efforts across campaigns, events, digital marketing, social media, and PR. Lead and expand a marketing team dedicated to crafting compelling stories through design and content, ensuring their work aligns with strategic goals while actively contributing to execution. Leverage data-driven insights and analytics to evaluate marketing performance and campaign effectiveness. Deeply engage with Parallels portfolio and client projects to identify and share the most compelling stories. Collaborate effectively across functions and manage stakeholders, including executive leadership, design, engineering, and business development teams. Consistently deliver detailed reporting on marketing performance and attribution. Cultivate and manage a network of freelancers and suppliers to support marketing efforts. Qualifications:
Bachelors degree in marketing, business, communications, or equivalent industry experience. 8â"“10+ years of demonstrated success in marketing and brand building, ideally in consumer technology, with a strong track record of creating and executing impactful marketing programs and campaigns. Digitally fluent, with a solid grasp of the mobile app and technology landscape, and preferably experience marketing consumer-facing digital products. Proven expertise in crafting and executing successful external PR campaigns. Adaptable, open-minded, and confident in advocating for both your ideas and your team. Excellent communicator, skilled at collaborating across diverse stakeholders, departments, and a marketing team with varying responsibilities. Solution-driven, proactive, and capable of turning ambiguity into clear, actionable strategies. Highly creative with a strong background in designing and delivering effective, targeted digital campaigns. Strong analytical mindset with experience setting and measuring progress toward data-driven objectives. Experienced in managing multiple projects of varying complexity across different business areas. In tune with the latest trends and best practices in digital marketing, social media, and brand strategy. Proven ability to deliver innovative and effective digital campaigns that achieve measurable results. History of success in senior marketing roles, driving tangible outcomes with a direct impact on business performance. Entrepreneurial and self-motivated, with a knack for identifying opportunities and turning them into actionable plans. Not an Asshole Team player with no tolerance for big egosâ"”you prioritize the collective success of the team as much as your own. Working with us:
If youre someone who believes work should be more than just punching the clock, welcome to Parallel
Were not your average workplace
Weve built a team of curious, proactive, and driven people who value learning and growth while respecting each others unique ways of working
Here, open minds and open communication are as important as the skills we bring to the table. We embrace flexibility but recognize that some of our best ideas, strongest connections, and most memorable moments happen in person
When we come together, creativity thrives, camaraderie builds, and the sparks of innovation come to life
Thats why we prioritize a hybrid work modelâ"”it allows us to balance focused, independent work with the energy and inspiration that comes from being together. For us, impact is more than a buzzwordâ"”its a guiding principle that shapes the projects we take on, the people we hire, and the lasting relationships we build along the way
If youre looking to be part of a team thats committed to meaningful, high-impact work, youll fit right in. Location:Bengaluru
CTC:INR 30-45 lakhs
Based on experience and capabilities
Contact:Apoorva Kanotra (apoorva.kanotra@parallelhq.com)
As one of Indias first dedicated product design studios, weve have helped companies like Sarvam, Healthify, Pixxel, Meta, Delhivery, Xto10x, Digilocker, and Gullak build great products
Now, we need your expertise to craft the future of Parallel, a global product studio.
You'll thrive at the intersection of creativity and data, leveraging the power of compelling storytelling while making data-driven decisions that optimize performance, reporting, and insights
A self-starter at heart, youre comfortable wearing multiple hats to achieve results, whether that means rolling up your sleeves to execute or stepping back to lead a team and shape overarching strategies
While our strong reputation has taken us far, your mission will be to amplify and scale the brand, driving greater awareness, attracting new business, and securing top talent.
Champion the Parallel brand by transforming it into impactful brand-building opportunities and strategic marketing initiatives that deliver measurable results.
Bachelors degree in marketing, business, communications, or equivalent industry experience.
If youre someone who believes work should be more than just punching the clock, welcome to Parallel
Were not your average workplace
Weve built a team of curious, proactive, and driven people who value learning and growth while respecting each others unique ways of working
Here, open minds and open communication are as important as the skills we bring to the table.
When we come together, creativity thrives, camaraderie builds, and the sparks of innovation come to life
Thats why we prioritize a hybrid work modelâ"”it allows us to balance focused, independent work with the energy and inspiration that comes from being together.
If youre looking to be part of a team thats committed to meaningful, high-impact work, youll fit right in.
CTC:INR 30-45 lakhs
Based on experience and capabilities
Contact:Apoorva Kanotra (apoorva.kanotra@parallelhq.com)
Employment Type: Full Time, Permanent
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based on 36 employees
Flexible timing
Monday to Saturday
No travel
Day Shift
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