D2C Senior Growth Manager

Job Title: Senior Growth Manager
Location: Bangalore
Company: Pankajakasthuri Herbals India Pvt Ltd

About Pankajakasthuri: Pankajakasthuri is a 35 years old Ayurveda brand committed to delivering authentic and effective Ayurvedic products to enhance health and wellness. Pankajakasthuri has a strong offline retail presence across India, now seeking to expand the footprint in digital space.

Job Overview: We are seeking a dynamic and strategic D2C Growth Manager to drive our direct-to-consumer (D2C) initiatives. The ideal candidate will have a deep understanding of e-commerce, digital marketing, and growth strategies. They will be responsible for increasing online sales, enhancing customer engagement, and building a robust digital presence for Pankajakasthuri. This position is based in Bangalore and requires working from our office.
We are a lean team and this role requires a quick execution, experimentation mentality fit for a startup. We expect the person to deliver results as listed in key responsibilities from Day 1.

Key Responsibilities:

1. Strategic Planning:

Develop and execute D2C growth strategies to achieve revenue and customer acquisition goals.
Identify new opportunities for growth and market expansion.
Liaison with external agencies for planning and execution.

1. E-commerce Management:

Oversee the Pankajakasthuri online store, ensuring a seamless user experience.
Manage product listings, pricing strategies, and inventory.
Optimize the website for conversion rate and user experience improvements.

1. Digital Marketing:

Plan and execute digital marketing campaigns across various channels, including social media, email, SEO, SEM, and affiliate marketing.
Work closely with digital marketing agencies to drive execution.
Analyze and report on campaign performance, making data-driven decisions to optimize ROI.
Collaborate with the content team to create engaging and relevant content for online platforms.
Plan and execute CRM initiatives

1. Customer Acquisition & Retention:

Develop and implement customer acquisition strategies to drive traffic and sales.
Create and manage loyalty programs, referral programs, and other retention strategies.
Conduct customer research and analyze behavior to improve the customer journey and increase retention.

1. Analytics & Reporting:

Utilize analytics tools to monitor key performance indicators (KPIs) and derive actionable insights.
Prepare regular reports on sales performance, customer insights, and campaign effectiveness.
Use data to forecast trends and inform strategic decisions.

1. Partnerships:

Identify latest trends and new channels and tie-ups to improve performance of D2C website.

Qualifications:
Bachelor's (preferably BE) or a Masters degree (preferable MBA)
Proven experience of atleast 4 to 6 years in a D2C growth role, preferably within the health and wellness, Ayurveda or FMCG sectors.
Strong understanding of e-commerce platforms, digital marketing, and growth hacking techniques.
Proficient in using analytics tools (Google Analytics, Shopify, etc.) and reporting tools like Excel.
Excellent communication, analytical, and project management skills.
Passion for Ayurveda and holistic wellness is a plus.

Why Join Us:
Be part of a respected and rapidly growing Ayurveda brand.
Opportunity to shape the future of our D2C strategy.
Collaborative and inclusive work environment.
Competitive salary and benefits package.