PAC Cosmetics - Senior Executive - Social Media (3-4 yrs)

Responsibilities :

- Perform research on current benchmark trends and audience preferences

- Design and implement social media strategy to align with business goals

- Set specific objectives and report on ROI

- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

- Monitor SEO and web traffic metrics

- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

- Communicate with followers, respond to queries in a timely manner and monitor customer reviews

- Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)

- Suggest and implement new features to develop brand awareness, like promotions and competitions

- Stay up-to-date with current technologies and trends in social media, design tools and applications

- Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals

- Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams

- Monitor the company's social media accounts and offer constructive interaction with users

- Create methods for finding and saving online customer reviews

- Analyze the long-term needs of the company's social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan

Requirements and skills :

The key qualifications and skills we are seeking in the ideal candidate are:

- Proven experience in social media management, preferably within the last 1-2 years.

- Familiarity with the social platforms and working with its tools and features.

- Adeptness in managing multiple social media platforms, particularly Facebook, Instagram, and LinkedInn, Youtube.

- Excellent communication skills and the ability to create captivating content for different target audiences.

- Strong knowledge of current social media trends and best practices for effective brand promotion.

- Proactive mindset with the ability to work independently as well as collaboratively with cross-functional teams.

- Attention to detail and the ability to analyze social media metrics to drive engagement and achieve desired outcomes.

- Basic video editing & canva graphics skills.