PAC Cosmetics - Growth Manager (5-8 yrs)

A Growth Manager is a professional responsible for driving a company's growth by identifying, strategizing, and implementing initiatives that boost customer acquisition, retention, revenue, and overall business scalability. This role is particularly prominent in startups and tech companies, where rapid growth is often a key objective. Growth managers often collaborate across departments, including marketing, sales, product, and data analytics.

Core Responsibilities

- Growth Strategy: Develop and execute strategies to increase user acquisition, activation, engagement, and retention.

- Data Analysis: Analyze customer behavior, market trends, and performance metrics to identify growth opportunities.

- Experimentation: Design and run experiments (A/B testing, pricing strategies, product features) to optimize user experience and drive growth.

- Marketing Campaigns: Collaborate with the marketing team to create and manage growth-focused campaigns, including paid advertising, content marketing, and email outreach.

- Product-Led Growth: Work with product teams to ensure features and updates drive user adoption and engagement.

- Collaboration: Align efforts across departments to achieve growth objectives.

- Scaling Operations: Identify inefficiencies in processes and develop scalable solutions.

Key Skills:

- Data-Driven Mindset: Strong analytical skills to interpret metrics and make evidence-based decisions.

- Marketing Expertise: Proficiency in digital marketing, including SEO, SEM, social media, and email marketing.

- Technical Understanding: Familiarity with tools like Google Analytics, CRM software, and A/B testing platforms.

- Problem-Solving: Ability to identify bottlenecks and develop innovative solutions.

- Project Management: Excellent organizational skills to manage multiple projects simultaneously.

Tools Commonly Used:

- Analytics: Google Analytics, Mixpanel, Amplitude

- CRM: Salesforce, HubSpot

- Marketing: Facebook Ads, Google Ads, Mailchimp

- Collaboration: Slack, Trello, Asana

- Experimentation: Optimizely, VWO