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Digital Marketing & Automation Specialist
Oswaal Books and Learning Private Limited
posted 12hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Experience: 2-5 years
Job Specification:
We are seeking for an Digital Marketing & Automation Specialist to manage social media, email & WhatsApp automation, and performance marketing to drive brand engagement and lead generation.
Key Responsibilities and Responsibilities:
1. Campaign Execution by automate & optimize WhatsApp & Email campaigns for lead nurturing & conversions.
2. Content & Lead Generation through creating engaging emails & WhatsApp messages to
boost engagement & conversions.
3. Optimize messaging for higher engagement & minimal spam complaints. Automation & Workflow Management to set up & manage workflows using WebEngage, HubSpot, etc.
4. Design drip campaigns, follow-ups, and re-engagement flow for different user segments. Performance Tracking to monitor open rates , CTR and conversion & optimize for better results.
Eligibility Criteria:
1. Proficiency in marketing automation tools with experience in WhatsApp & Email campaign setup, segmentation, and automation.
2. Knowledge of CRM integration (Zoho, Salesforce, or similar).
3. Strong understanding of A/B testing, analytics, and performance optimization. Ability to create engaging content, subject lines, and CTAs for high conversions. Familiarity with compliance regulations (CAN-SPAM, WhatsApp Business policies). Basic knowledge of HTML & design tools (Canva, Figma) for email templates.
4. Strong analytical, communication & problem-solving skills and attention to detail for workflow optimization.
Employment Type: Full Time, Permanent
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What people at Oswaal Books and Learning Private Limited are saying
What Oswaal Books and Learning Private Limited employees are saying about work life
based on 208 employees
Flexible timing
Monday to Saturday
No travel
Day Shift
Oswaal Books and Learning Private Limited Benefits
Submitted by Company
Team Outings Up-Skill Training Programe Annual Bonus and incentives policy. Health Insurance Birthday celebrations Job Training
Submitted by Employees
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Oswaal Books and Learning Private Limited Noida Office Location
Noida, Uttar Pradesh Office
Oswaal Books,
91 Springboard Business Hub Private Limited,
C2, Sector 1,
Noida, Uttar Pradesh
201301
201301
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