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33 Oswaal Books and Learning Private Limited Jobs
2-5 years
₹ 4 - 6L/yr
Noida, Agra
1 vacancy
Digital Marketing & Automation Specialist
Oswaal Books and Learning Private Limited
posted 2d ago
Flexible timing
Key skills for the job
Job Title: Digital Marketing & Automation Specialist
Location: Agra & Noida
Employment Type: Full-Time
Experience: 2-5 years
Job Specification:
We are seeking for an Digital Marketing & Automation Specialist to manage social media, email & WhatsApp automation, and performance marketing to drive brand engagement and lead generation.
Key Responsibilities and Responsibilities:
1. Campaign Execution by automate & optimize WhatsApp & Email campaigns for lead nurturing & conversions.
2. Content & Lead Generation through creating engaging emails & WhatsApp messages to
boost engagement & conversions.
3. Optimize messaging for higher engagement & minimal spam complaints. Automation & Workflow Management to set up & manage workflows using WebEngage, HubSpot, etc.
4. Design drip campaigns, follow-ups, and re-engagement flow for different user segments. Performance Tracking to monitor open rates, CTR and conversion & optimize for better results.
Eligibility Criteria:
1. Proficiency in marketing automation tools with experience in WhatsApp & Email campaign setup, segmentation, and automation.
2. Knowledge of CRM integration (Zoho, Salesforce, or similar).
3. Strong understanding of A/B testing, analytics, and performance optimization. Ability to create engaging content, subject lines, and CTAs for high conversions. Familiarity with compliance regulations (CAN-SPAM, WhatsApp Business policies). Basic knowledge of HTML & design tools (Canva, Figma) for email templates.
4. Strong analytical, communication & problem-solving skills and attention to detail for workflow optimization.
Employment Type: Full Time, Permanent
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