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33 Oswaal Books and Learning Private Limited Jobs

Digital Marketing & Automation Specialist

2-5 years

₹ 4 - 6L/yr

Noida, Agra

1 vacancy

Digital Marketing & Automation Specialist

Oswaal Books and Learning Private Limited

posted 2d ago

Job Role Insights

Flexible timing

Job Description

Job Title: Digital Marketing & Automation Specialist
Location: Agra & Noida
Employment Type: Full-Time
Experience: 2-5 years


Job Specification:


We are seeking for an Digital Marketing & Automation Specialist to manage social media, email & WhatsApp automation, and performance marketing to drive brand engagement and lead generation.



Key Responsibilities and Responsibilities:


1. Campaign Execution by automate & optimize WhatsApp & Email campaigns for lead nurturing & conversions.

2. Content & Lead Generation through creating engaging emails & WhatsApp messages to

boost engagement & conversions.

3. Optimize messaging for higher engagement & minimal spam complaints. Automation & Workflow Management to set up & manage workflows using WebEngage, HubSpot, etc.

4. Design drip campaigns, follow-ups, and re-engagement flow for different user segments. Performance Tracking to monitor open rates, CTR and conversion & optimize for better results.



Eligibility Criteria:


1. Proficiency in marketing automation tools with experience in WhatsApp & Email campaign setup, segmentation, and automation.

2. Knowledge of CRM integration (Zoho, Salesforce, or similar).

3. Strong understanding of A/B testing, analytics, and performance optimization. Ability to create engaging content, subject lines, and CTAs for high conversions. Familiarity with compliance regulations (CAN-SPAM, WhatsApp Business policies). Basic knowledge of HTML & design tools (Canva, Figma) for email templates.

4. Strong analytical, communication & problem-solving skills and attention to detail for workflow optimization.




Employment Type: Full Time, Permanent

Read full job description

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What people at Oswaal Books and Learning Private Limited are saying

What Oswaal Books and Learning Private Limited employees are saying about work life

based on 208 employees
61%
93%
75%
100%
Flexible timing
Monday to Saturday
No travel
Day Shift
View more insights

Oswaal Books and Learning Private Limited Benefits

Submitted by Company
Team Outings
Up-Skill Training Programe
Annual Bonus and incentives policy.
Health Insurance
Birthday celebrations
Job Training
Submitted by Employees
Health Insurance
Job Training
Work From Home
Team Outings
Soft Skill Training
Cafeteria +6 more
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Oswaal Books and Learning Private Limited Noida Office Location

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Noida, Uttar Pradesh Office
Oswaal Books, 91 Springboard Business Hub Private Limited, C2, Sector 1, Noida, Uttar Pradesh
201301

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