AmbitionBox
Jobs
- Reviews
- Salaries
- Interview Questions
- About Company
- Benefits
- Jobs
- Office Photos
- Community
Add office photos
All Filters
163 Thermo Fisher Scientific Jobs
Digital Marketing Specialist: Marketing Automation
3-6 years
Bangalore / Bengaluru
Digital Marketing Specialist: Marketing Automation
Thermo Fisher Scientific
posted 8d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Implement daily email marketing tasks such as setting up, scheduling, testing, tagging, and sending one-time and dynamic content-based campaigns.
- Troubleshoot technical issues related to HTML templates, list segmentation, email delivery, ensuring high deliverability rates and minimizing spam complaints.
- Collaborate across teams and functions to suggest standard methodologies for email content while supporting brand and sales goals ensuring accuracy, quality, and brand consistency in communications.
- Adhere to email target customer list hygiene rules to ensure optimal deliverability and avoid blacklisting of our email database.
- Understand email technology and various data sources to best use data and technology to deliver incremental growth and provide recommendations for improvement on lead generation activities.
- Maintain email marketing software and tools, optimizing email templates, ensuring accurate performance tracking, data integrity, and efficient workflows
Requirements:
- Bachelor's degree or equivalent experience in Marketing, Advertising, Business, or a related field.
- 3+ years using email marketing platforms (Oracle Eloqua preferred) and marketing automation tools (Adobe Experience Platform (AEP) preferred).
- Familiarity with email marketing principles and standard methodologies, such as audience segmentation, A/B testing, and performance tracking.
- Familiarity with HTML and CSS for email template customization is preferred.
- Meticulous in proofreading and testing user flows and emails. Able to prioritize customer experience and challenge doubtful and misleading content and execution.
- Strong analytical skills with capabilities to analyze large and complex data sets from multiple sources.
- Understanding of GDPR and CAN-SPAM Act regulations
- Excellent project management skills (Workfront knowledge preferred), prioritizing tasks, balancing multiple projects, and meeting requested timelines.
- Strong communication (English) and collaboration skills, with the ability to work effectively in a team environment.
- Continuous learning mentality, staying updated with emerging email marketing technologies and trends.
- Self-motivated, results-orientated and comfortable working in a virtual environment.
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Digital Marketing Specialist roles with real interview advice
What people at Thermo Fisher Scientific are saying
Digital Marketing Specialist salary at Thermo Fisher Scientific
What Thermo Fisher Scientific employees are saying about work life
Thermo Fisher Scientific Benefits
View more benefits
Compare Thermo Fisher Scientific with
Agilent Technologies
Danaher
PerkinElmer
Waters Corporation
Bio-Rad Laboratories
Illumina
QIAGEN
Becton Dickinson
Mettler-Toledo
Biocon Limited
Biocon Biologics
Panacea Biotec
LifeCell International
Praj Industries
Serum Institute of India
Bharat Biotech International
Transasia Bio-Medicals
Indian Immunologicals
Jubilant Biosys
Avantor
Digital Marketing Specialist: Marketing Automation
3-6 Yrs
Bangalore / Bengaluru
