Digital Marketing & Automation Specialist

Job Title: Digital Marketing & Automation Specialist
Location: Agra & Noida
Employment Type: Full-Time
Experience: 2-5 years

Job Specification:

We are seeking for an Digital Marketing & Automation Specialist to manage social media, email & WhatsApp automation, and performance marketing to drive brand engagement and lead generation.

Key Responsibilities and Responsibilities:

1. Campaign Execution by automate & optimize WhatsApp & Email campaigns for lead nurturing & conversions.

2. Content & Lead Generation through creating engaging emails & WhatsApp messages to

boost engagement & conversions.

3. Optimize messaging for higher engagement & minimal spam complaints. Automation & Workflow Management to set up & manage workflows using WebEngage, HubSpot, etc.

4. Design drip campaigns, follow-ups, and re-engagement flow for different user segments. Performance Tracking to monitor open rates, CTR and conversion & optimize for better results.

Eligibility Criteria:

1. Proficiency in marketing automation tools with experience in WhatsApp & Email campaign setup, segmentation, and automation.

2. Knowledge of CRM integration (Zoho, Salesforce, or similar).

3. Strong understanding of A/B testing, analytics, and performance optimization. Ability to create engaging content, subject lines, and CTAs for high conversions. Familiarity with compliance regulations (CAN-SPAM, WhatsApp Business policies). Basic knowledge of HTML & design tools (Canva, Figma) for email templates.

4. Strong analytical, communication & problem-solving skills and attention to detail for workflow optimization.