PPC Specialist

Job Summary -

Orangemantra is looking for a skilled and data-driven PPC Specialist to drive targeted traffic and generate high-quality leads for our IT services. You will be responsible for creating, managing, and optimizing PPC campaigns across platforms to maximize ROI and support our business growth strategies.

Key Responsibilities-

1. PPC Campaign Strategy & Execution:
• Plan, execute, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and social media (LinkedIn, Facebook, etc.).
• Develop targeted strategies tailored to Orangemantras IT services offerings.
2. Keyword and Audience Research:
• Conduct thorough keyword research to identify high-performing terms.
• Define audience segments and implement advanced targeting strategies, including retargeting and lookalike audiences.
3. Ad Creation & Testing:
• Craft compelling ad copies and design effective display and video ads.
• Perform A/B testing on ad creatives, CTAs, and targeting to improve campaign performance.
4. Performance Monitoring & Reporting:
• Monitor campaign performance metrics (CTR, CPC, Quality Score, etc.) and optimize campaigns to achieve KPIs.
• Generate and present detailed performance reports to stakeholders, along with actionable insights.
5. Budget Optimization:
• Manage and allocate PPC budgets effectively to maximize ROI.
• Ensure campaigns stay within budget while meeting performance goals.
6. Landing Page Optimization:
• Collaborate with the web development team to create and optimize landing pages for conversion.
• Implement tracking mechanisms such as UTM parameters and conversion pixels.
7. Competitive & Market Analysis:
• Conduct competitive research to identify trends, gaps, and opportunities.
• Stay updated with the latest PPC tools, techniques, and algorithm changes.
8. Collaboration Across Teams:
• Work closely with SEO, content, and design teams to align PPC campaigns with broader marketing goals.
• Support lead generation efforts for sales teams by driving targeted traffic.

Thanks

Parul Singh