Growth Marketing Strategist: Paid Media

Growth Marketing Strategist- Paid Media

We're seeking an experienced Growth Marketing Strategist to drive our B2B SaaS customer acquisition efforts through strategic paid media campaigns. In this role, you'll own our paid acquisition strategy across multiple channels, optimize our marketing spend, and collaborate with cross-functional teams to accelerate our growth trajectory. This role will report directly to the Senior Director of Growth Marketing.

As a Growth Marketing Strategist, your key responsibilities typically include:

• Execute and optimize comprehensive paid media strategies across LinkedIn, Google/Bing Ads, and programmatic platforms.
• Manage substantial monthly ad spend while maintaining and improving KPIs.
• Create and optimize full-funnel campaigns targeting enterprise decision-makers.
• Analyze campaign performance, conduct A/B tests, and leverage data insights to refine targeting and messaging.
• Present performance metrics and strategic recommendations to leadership.

Requirements:

• 3+ years of experience in B2B SaaS marketing, with at least 2 years focused on paid media.
• Proven track record of managing successful LinkedIn Ads and Google Ads campaigns.
• Deep understanding of B2B buying cycles and enterprise sales processes.
• Strong analytical skills with experience using marketing analytics tools like Google Analytics 4 (GA4), Google Tag Manager (GTM) , etc
• Experience with marketing automation platforms (Marketo, HubSpot, or similar).
• Data-driven approach to optimization and budget allocation.

Additional Details:

• Must be able to work Eastern Time Zone hours.
• Employment Type: Full-time
• If you're a results-oriented growth marketer with a passion for driving growth in the B2B space, we want to hear from you.