Digital Marketing Manager

Shift Timing: 04:00 PM - 01:00 AM / 02:00 PM - 11:00 PM (Monday - Saturday)

Roles and Responsibilities :

• Contribute to marketing by leveraging social media to build a community and brand awareness
• Develop new approaches for market development using social media channels
• Write metrics driven engaging social media content daily to increase traffic on these sites
• Document procedures and process flow, recommending any changes to make process more efficient
• Using LinkedIn for engaging with our target audiences by networking, sharing content, finding ways to grow LinkedIn company followership, and improve overall engagement
• Analyze existing marketing collateral with a critical eye to Identify and improve current processes when needed
• Staying ahead of the curve in leveraging social media trends and adapting them effectively
• Develop and implement a simple, high-impact manner of communicating ThoughtLeadership outputs (internally and externally)
• Build and manage a robust social media calendar and activities
• Keep a track of data and analysing the performance of social media campaigns
• Developing new social media strategies and campaigns to increase followers and brand identity
• Scheduling social media posts using online applications
• Writing search engine optimized blogs and other content for website(s) that will increase traffic
• Promoting content over social media, blog, in a way that is consistent with ourorganizations brand image
• Interacting with the other marketing functions like design, demand generation teams to develop impactful brand-led marketing campaigns
• Setting up and optimizing company pages within each social media platform aligning it with the latest trends
• Actively collaborate with marketing team to ensure all projects are on a budget and to deadline
• Create and analyze monthly social media metrics to find ways to enhance visibility
• Conduct market research and competition benchmarking and keep updated with latest current trends and guidelines
• Other tasks as assigned

Skills and Requirements :

• A Master's degree in Journalism, English, Communications, Marketing, or related field
• 6+ years of proven experience in a marketing capacity, conducting online marketing, or social media marketing, preferably from an agency or eLearning background
• Ability to work independently with little or no daily supervision
• Extremely creative, good time management skills, including prioritizing, scheduling, and adapting as necessary
• Excellent command of English and fluent writing style
• Interest and ability in online communications and developing communications content
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint.
• The ability to work in a fast-paced environment