Programmatic Analyst

About Annalect India

We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the worlds premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this

Responsibilities

• Successfully managing the day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD.
• Deal Management and troubleshooting expert, who can set up & investigate inventory sources like private, preferred & other deals in different DSPs (DV360, Xandr, Amazon, TTD, Active Agent, and upcoming DSPs)
• Curation of inventory sources in SSPs like PubMatic, Xandr Curate, Magnite & upcoming ones. He should also be an expert in Monitoring, optimization and troubleshooting of deals
• Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks • Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration)
• Able to ideate successful audience segmentation aimed at reaching a client goal.
• Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization.
• Able to make compelling arguments based on data and results for more client data access.
• Working with the agency team to develop best-in-class solutions based on available tech.
• Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed.

Qualifications

• Minimum 2 years of experience in managing programmatic campaigns for large clients.
• Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients. Preferred experience with Google platforms.
• General troubleshooting skills and strong attention to detail.
• Working knowledge of digital marketing: display, video, social, and marketing analytics.
• Proven technical and analytical aptitude, with a curiosity for testing and innovation.
• Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.