Performance Marketing Manager

Description of role:

- Manage acquisition campaigns on offline and online channels including Search, Paid Social, Display, Mobile, with a primary focus on digital channel performance

- Use a data-driven approach to manage campaigns and derive insights on strategy and performance

- Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, and other channel metrics

- Help support weekly and monthly reporting of channel metrics, goals, and other KPIs

- Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance

- Work closely with the other teams and stakeholders to ensure acquisition goals are met

Requirements:-

- 3+ years of social and search performance marketing campaign management

- A deep understanding of the key metrics and levers available to drive performance marketing optimisations and cost-per-acquisition improvements, particularly in AdWords

- A strong grasp of web analytics, A/B testing, and metrics-driven marketing

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere