Oddity Healthcare - Performance Marketing Role (4-10 yrs)

Key Responsibilities:

1. Performance Marketing Strategy:

- Develop and own the overall performance marketing strategy to drive traffic, revenue growth, and customer acquisition.

- Implement best practices for scaling paid media campaigns across platforms like Google Ads, Facebook Ads, Instagram, TikTok, YouTube, and emerging channels.

- Focus on optimizing for Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Ad Spend (ROAS).

2. Campaign Management & Optimization:

- Lead the end-to-end execution of digital marketing campaigns, including planning, budgeting, execution, and performance analysis.

- Continuously optimize campaign performance through A/B testing, creative iterations, audience targeting, and bid adjustments.

- Collaborate with creative teams to develop high-converting ad creatives and landing pages.

3. Data Analysis & Reporting:

- Analyze campaign performance data and customer behavior metrics to identify trends and opportunities.

- Create detailed performance reports, providing actionable insights and recommendations to senior leadership.

- Use predictive analytics to forecast performance outcomes and guide budget allocation.

4. Customer Journey & Funnel Optimization:

- Work closely with UX teams to optimize the customer journey from acquisition to conversion.

- Focus on increasing conversion rates through landing page optimization, checkout processes, and post-purchase experiences.

- Develop and execute retargeting strategies to re-engage customers and drive repeat purchases.

5. Technology & Tools:

- Leverage advanced marketing tools and platforms, such as Google Analytics, Shopify, WebEngage, GoKwik, KwikPass and CRM systems, to enhance campaign effectiveness.

Qualifications:

- Masters degree in Marketing, Business, Data Analytics, or a related field; MBA preferred.

- 7+ years of experience in performance marketing, specifically within a D2C or e-commerce environment.

- Demonstrated success in scaling paid media budgets and achieving aggressive growth targets.

- Deep expertise in key performance marketing platforms (Google Ads, Facebook/Meta Ads, etc.).

- Strong analytical skills with experience in data-driven decision-making and ROI-focused marketing.

- Experience with tools like Google Analytics, Excel (pivot tables, v-lookups), and marketing automation platforms.

- Exceptional leadership and team management abilities.