Manager - Performance Marketing (1-4 yrs)

- Execution and implementation of paid campaigns via Facebook, Google Channels, Programme Channels, Media planning and buying on digital, drive new digital initiatives to generate new demand and convert new subscribers.

- Optimizing ROAS (return on ads spend)

- Ownership of end-to-end paid campaigns execution across channels

- Build intuitive and robust dashboards which will help in measuring and acting upon basis campaign performance.

- Analyze campaign results, develop analytical & data driven methodologies to scale up campaigns efficiently.

Who You Are:

- 1 to 2 years of hands-on experience in digital performance campaigns on: FB Ads Manager & Google Ads Manager.

- Managed App Campaigns (App install / App remarking) at scale FB and Google campaigns.

- Has experience of working on tracking & analytics tool - Appsflyer/Adjust.

- Subject matter expert to all things digital, expert in programmatic ad buying, social media planning, social media analytics for growth in content and campaign engagement.

- Highly analytical & good at campaign data analysis & reporting - Excel & Power Point Presentations.

- Good to Have: Has worked across different tools & platforms such as Mix Panel, Automating reports from marketing channels, preferably.