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Shiprocket - Lead - Performance Marketing (4-7 yrs)

4-7 years

Shiprocket - Lead - Performance Marketing (4-7 yrs)

Shiprocket Private Limited

posted 1mon ago

Job Description

Lead - Performance Marketing


Key Responsibilities:


- Develop and execute high-impact performance marketing campaigns across all relevant channels.

- Drive continuous innovation and experimentation, exploring new channels and emerging technologies (e.g., TikTok Ads, programmatic advertising, influencer marketing).

- Leverage AI/ML to optimize campaigns, automate tasks, and improve campaign performance.

- Deeply understand user behavior, customer journey, and market trends to inform campaign strategies.

- Conduct in-depth data analysis, track key metrics, and generate actionable insights to inform decision-making.

- Collaborate closely with cross-functional teams (product, engineering, sales, customer success) to achieve business objectives.

- Manage budgets effectively, track ROI, and ensure the highest possible return on ad spend.

- Stay abreast of the latest industry trends, best practices, and competitive landscape.

- Build and mentor a high-performing team of performance marketing specialists (if applicable in the future).

Qualifications:

- 4+ years of experience in performance marketing, ideally in a fast-paced startup environment.

- Proven track record of success in managing high-volume, high-impact performance marketing campaigns, both individually and as a team lead.

- Strong analytical and problem-solving skills with the ability to analyze data, draw insights, and make data-driven decisions.

- Expertise in Google Ads, Meta Ads, and other major advertising platforms.

- Experience with AI/ML-powered marketing tools and platforms (e.g., Google Ads Smart Bidding, Facebook Ads Advantage+).

- Experience with emerging marketing channels and technologies.

- Growth mindset with a strong desire to learn and adapt to new challenges.

- Excellent communication, collaboration, and presentation skills.

- Bachelor's degree in Marketing, Business, or a related field.

Bonus Points:

- Experience with unlocking new and untested marketing channels.

- Demonstrated success in using AI/ML to drive campaign optimization and efficiency.


Functional Areas: Other

Read full job description

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Top Shiprocket Private Limited Marketing Interview Questions

Q1. Shortest path sum with negative integers allowed in matrix. Path starts from top left to bottom right.
Q2. Change detection strategy in Angular
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What people at Shiprocket Private Limited are saying

What Shiprocket Private Limited employees are saying about work life

based on 298 employees
52%
58%
74%
99%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

Shiprocket Private Limited Benefits

Submitted by Company
Cafeteria
Chief Happiness Officer
Health Insurance
Parking Space
Well Planned Leave Policy
Annual Celebrations +3 more
Submitted by Employees
Health Insurance
Work From Home
Cafeteria
Team Outings
Soft Skill Training
Job Training +6 more
View more benefits

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