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Tagging lead (Web and Campaign)
12-15 years
Hyderabad / Secunderabad
1 vacancy
Tagging lead (Web and Campaign)
Novartis
posted 24d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Summary
This role is for an experienced and detail-oriented Web and Campaign Tagging Operations Lead to oversee the end-to-end tagging processes for both web and marketing campaigns, responsible for overseeing the implementation and management of web analytics and marketing tags across all digital platforms. This role involves leading a team of tagging specialists and optimizing tagging processes to support data-driven decisions. The ideal candidate will have a strong background in tag management systems, website and media campaigns and also understand web and campaign analytics, coupled with excellent leadership and collaboration skills.
About the Role
Key Responsibilities:
Operational Leadership :
Lead and manage the tagging operations team, providing direction, oversight, and mentorship.
Develop and implement robust processes for web and campaign tagging to ensure data quality and operational efficiency.
Collaborate with stakeholders from marketing, analytics, development, and IT to align tagging operations with business objectives.
Support Leadership with Operational Reporting and Decision making.
Team leadership and Development
Lead, mentor, and manage the tagging team, providing guidance and support to ensure high performance.
Set clear goals and objectives, monitor progress, and conduct regular performance evaluations.
Foster a collaborative and inclusive team environment, encouraging continuous learning and professional growth.
Stakeholder Communication and Collaboration
Act as the primary point of contact for all tagging-related inquiries and issues.
Facilitate communication between departments to ensure tagging requirements are understood and implemented correctly.
Work closely with marketing, product, and development teams to integrate tagging solutions seamlessly.
Other Activities
Conduct training sessions and workshops to educate stakeholders on the importance of tagging and data integrity.
Manage relationships with third-party vendors and tool providers for tagging and analytics solutions.
Evaluate and recommend new tools and technologies to enhance the tagging infrastructure.
Continuously seek opportunities to enhance tagging processes, methodologies, and tools for greater efficiency and data accuracy.
Propose and implement innovative solutions to improve the tagging infrastructure and keep the organization at the forefront of data collection practices.
Qualifications:
Around 12 - 15 years of experience in managing and mentoring a team of Tagging and analytics professionals is preferred.
Experience in tag management, web analytics, or digital marketing.
Proficiency in tag management systems (e.g., Google Tag Manager, Tealium).
Strong analytical skills and proficiency in debugging tools (e.g., Google Tag Assistant, Chrome Developer Tools).
Excellent leadership, communication, and collaboration skills.
Ability to manage multiple projects and priorities in a fast-paced environment.
Oversee Jira tasks and reporting
Employment Type: Full Time, Permanent
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What people at Novartis are saying
Rating based on 1 Lead
review
Anonymous · Customer Success, Service & Operations
in Hyderabad / Secunderabad
Likes
Work life balance
- Salary - Excellent+6 more
Dislikes
Too slow decision making
Lead salary at Novartis
reported by
4
employees
with 13-18
years exp.
₹0.1
L/yr - ₹40
L/yr
72%
more
than the average Lead Salary in India
View more details
What Novartis employees are saying about work life
based on 1.5k employees
Flexible timing
Monday to Friday
No travel
Day Shift
Novartis Benefits
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Hyderabad
Telangana 500081
Telangana 500081
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