GoNoise.com - Senior Brand Manager (5-9 yrs)

About us:

- Founded by Amit Khatri & Gaurav Khatri in 2014, Noise is a tech-driven connected lifestyle brand that puts the hottest gadgets/ accessories in the hands of young Indian consumers and with a vision that it can become an integral part of their lives.

- Noise has been India's No.1 wearable watch brand for 3 consecutive years. We are also ranked No.3 globally in the same category and are proud recipients of the prestigious Economic Times Startup Awards 2022.

- Noise boasts of India's biggest sports icon - Virat Kohli, along with Neeraj Chopra, Tapsee Panu, and others as its brand ambassadors.

- With more than 15 million Wearable and gadget accessories sold till date, we are en route to becoming a global brand.

- Having written a successful playbook for a profitable bootstrapped brand in a deeply funded ecosystem, Noise recently welcomed its first strategic investor, Bose Corporation, as part of a Series A round.

Your will-be's:

- Brand Strategy: Develop and execute positioning strategies that distinctly set Noise apart from competitors and deeply connect with our target audience.

- Brand Health Monitoring: Regularly assess brand perception and conduct brand health evaluations to ensure strong market presence.

- Cross-functional collaboration: Work closely with teams across the organization to ensure brand consistency and alignment in all departments.

- Content Development: Partner with creative and marketing teams to produce engaging and impactful content, including social media posts, videos, and promotional materials, ensuring a cohesive brand message across all channels.

- Brand Identity Management: Build and maintain a strong brand identity, ensuring uniformity in all marketing materials, communications, and customer touchpoints.

- Campaign Oversight: Lead the development and execution of advertising and promotional campaigns aimed at increasing brand visibility and driving customer engagement.

- Budget Management: Oversee advertising budgets, negotiate media contracts, and monitor campaign performance to optimize effectiveness.

- Partnership Development: Establish and nurture relationships with influencers, organizations, and media outlets to enhance brand reach and impact.

Skills and Qualifications:

- Creative Problem-Solving: Ability to think creatively and develop innovative solutions.

- Proven Experience: Track record of successfully developing and implementing brand marketing campaigns.

- Experience Required: 5+ years of experience in Brand Marketing across any industry.

- Educational Background: Master's degree in Marketing, Business Administration, or a related field.

- Passion and Drive: A strong passion for high-quality work, a proactive attitude, and a desire to continuously learn and grow.

- Communication Skills: Excellent communication and interpersonal abilities.

Analytical Skills: Strong analytical mindset with the capability to interpret data and make data-driven decisions.

Benefits:

- Work-Life Balance: Enjoy a balanced lifestyle with our 5-day work culture.

- Open and Collaborative Culture: Be part of a passionate, intelligent team where your ideas are valued, and there's ample space for innovation.

- Healthy Environment: Experience a lively workplace with continuous music, fitness opportunities, and a shared commitment to growth and success.