Senior Brand Manager - Retail (5-10 yrs)

- Brand Strategy & Positioning: Develop and implement brand strategies to strengthen market positioning and consumer perception.

- Marketing Campaigns: Plan and execute integrated marketing campaigns, including digital, social media, print, and events, to drive brand awareness and engagement.

- Product Launches: Lead go-to-market strategies for new product launches, ensuring alignment with overall brand messaging.

- Market Research & Consumer Insights: Analyze market trends, customer behavior, and competitive landscape to identify growth opportunities and inform marketing strategies.

- Cross-functional Collaboration: Work closely with sales, product development, and creative teams to maintain brand consistency and alignment with business objectives.

- Budget & Performance Management: Manage brand marketing budgets effectively while tracking key performance -indicators (KPIs) to measure campaign success.

- Agency & Vendor Management: Liaise with external agencies, creative partners, and media vendors to develop impactful marketing assets and ensure timely execution.

- Brand Compliance: Ensure all brand messaging, visuals, and campaigns align with corporate guidelines and industry regulations.