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8 Tata Consumer Products Jobs

Tata Consumer Product - Senior Brand Manager (6-8 yrs)

6-8 years

Tata Consumer Product - Senior Brand Manager (6-8 yrs)

Tata Consumer Products

posted 1mon ago

Job Role Insights

Flexible timing

Job Description

Key Responsibilities:

Digital Ecosystem & Online Branding:

- Develop and execute brand strategies for the digital-first world, ensuring consistent messaging and engagement across online and offline channels.

- Lead innovation efforts by creating and launching new product propositions that align with consumer needs and market trends.

- Collaborate with cross-functional team (Digital, Category, Shopper Marketing, Brand, PSO, Sales) and external partners to drive execution of brand initiatives

- Leverage digital-first brand metrics to optimize brand performance and achieve business objectives.

Brand Development & Marketing:

- Develop and execute brand strategies that align with overall business goals and ensure consistent messaging across channels.

- Build and maintain brand equity through integrated marketing campaigns, content, and consumer engagement initiatives.

- Craft compelling brand stories that address consumer needs and aspirations, leveraging both digital and traditional platforms

Critical success factors for the Role:

- 6-8 years of marketing and brand management experience. Exposure to sales would be an advantage

- Educational Qualification - MBA (Major in Marketing preferred).


- Ability to Demonstrate Marketing thinking and high-quality of crafting to build consumer centric concepts and superior product mixes based on real needstates.

- Commercial acumen to be able to efficiently manage the P&L, Foresight for planning ahead and future proofing business plans.

Desirable success factors for the Role?

- 2-3 years' experience in innovation function desirable.

- Prior experience in working closely with cross functional teams to jointly drive business KPIs.


Functional Areas: Marketing

Read full job description

Prepare for Senior Brand Manager roles with real interview advice

Top Tata Consumer Products Senior Brand Manager Interview Questions

Q1. What is your market working plans
Q2. How should u calculate roi of a distributor covering 40 lacs business in your town
Q3. How to you provide distributor ROI
View all 23 questions

What people at Tata Consumer Products are saying

Senior Brand Manager salary at Tata Consumer Products

reported by 22 employees with 5-12 years exp.
₹26.5 L/yr - ₹45 L/yr
16% more than the average Senior Brand Manager Salary in India
View more details

What Tata Consumer Products employees are saying about work life

based on 1k employees
56%
72%
55%
96%
Flexible timing
Monday to Saturday
Within city
Day Shift
View more insights

Tata Consumer Products Benefits

Health Insurance
Job Training
Soft Skill Training
Free Transport
Work From Home
Team Outings +6 more
View more benefits

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