26 Winfort Jobs
Manager - Trade Marketing - FMCG (6-14 yrs)
Winfort
posted 2d ago
Flexible timing
Key skills for the job
Trade Marketing Manager
- The Manager Trade Marketing in the FMCG sector will strategize and implement trade marketing campaigns to boost sales and brand loyalty in retail environments.
- This position requires coordination with sales and marketing teams to maximize product presence and optimize promotional activities.
Responsibilities:
- Develop and execute trade marketing strategies to enhance brand visibility and sales
- Collaborate closely with sales and marketing teams to align campaigns with company objectives
- Design and manage in-store promotional activities and displays
- Analyze market trends and consumer behavior to inform trade marketing strategies
- Monitor and report on the effectiveness of trade marketing campaigns
- Manage relationships with key retail partners and distributors
- Create and manage budgets for trade marketing activities
- Provide training and support to sales teams on trade marketing initiatives
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in trade marketing within the FMCG industry
- Strong analytical and strategic planning skills
- Excellent communication and relationship management abilities
- Ability to work collaboratively with cross-functional teams
- Strong project management skills with attention to detail
- Proficient in Microsoft Office Suite and trade marketing software
Skills:
- Trade Marketing
- Sales Strategy
- Retail Marketing
- Consumer Behavior Analysis
- Project Management
- Relationship Management
- Microsoft Office Suite
Functional Areas: Other
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