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based on 16 Reviews

12 NMD Private Limited Jobs

Senior Manager Omnichannel Planning & AC

NMD

based on 16 Reviews

12-20 years

Gurgaon / Gurugram

1 vacancy

Senior Manager Omnichannel Planning & AC

NMD Private Limited

posted 5mon ago

Flexible timing

Key skills for the job

+ 4 more

To ensure positive development of adidas Brand image across all Omni-Channel touchpoints: Own Retail, Franchise, Wholesale
The role will be responsible for planning and executing campaigns in stores across all channels and categories, to support sustainable and profitable market share growth in India
In addition, the role is responsible for supporting the profitability of all channels by positively impacting Traffic, Conversion, ATV, UPT and Profit Margin across all store formats through flawless executed consumer-relevant marketing campaigns, promotions, in-store communication, consumer journeys and visual merchandising

Key Responsibilities:

Strategy and Priorities

In alignment with external and internal stakeholders develop Omni-Channel Marketing strategies to deliver the brand plans across India, Key trade zones, Franchise Partners, Key Accounts and other partners.

Develop GTM sell-in (showrooms) delivery from an Omni perspective, calendars and sell-out strategies across seasonal priorities for future seasons.

Drive alignment across brand function on seasonal calendars, investments and instore and mall execution (with Brand Activation, Digital, Category Management and MOPS team)

Plan, deploy and track the MaEx and Sales working budget across all applicable channels ensuring projects come in within budget and all budget is optimized.

Work closely with all stakeholders on growth plans to ensure that business targets and Net Sales are achieved.

Identify local Omni-Channel Marketing agency partners to negotiate, secure and appoint long-term partnerships in order to deliver high standard campaign executions.

Seasonal Omni-Channel Marketing Calendar Planning

Define and own the development of the yearly Omni-Channel Marketing calendar across categories for each channel. This calendar includes campaigns, store openings, renovations, commercial moments and other local activations. (aligned with all Stakeholders from Brand activation to Retail teams)

Development of the calendar will be aligned to channel and category sell-out targets across campaigns and other market related activity.

Ensure flawless executions of all Omni-Channel Marketing campaigns, promotions and in-store communication tools.

Ensure each campaign and/or project is effectively planned, delivered and evaluated against targets, ensuring that MaEx and SWB are optimized.

Business Metrics

Develop a deep understanding of the targets and performance of each channel, understanding which Omni-Channel Marketing levers need to be activated to impact KPI s and Net Sales

Work closely and cross-functionally with the channel teams to pro-actively assess any performance issues (such as persistently declining traffic) and develop the tactical Omni-Channel Marketing solutions in order to address with the Channels.

Team Management