Senior Specialist - Tag Management (Adobe)

We are looking for a skilled and detail-oriented Sr. Tag Management Specialist with expertise in Adobe Launch. In this role, you will manage the implementation and maintenance of web tracking and tagging solutions, ensuring proper data collection across websites and digital platforms. Reporting to the Marketing Technology Manager, your primary goals will be to prioritize data quality and continuously evaluate the impact of tagging on core web vitals to ensure optimal site performance. You will enable cross-functional teams, including marketing, development, and analytics, to support data-driven decision-making and optimize digital experiences.

What youll do & how youll make your mark.

• Adobe Launch Implementation: Set up, configure, and deploy Adobe Launch tags across multiple digital properties.
• Tag Management: Manage tagging processes, including organized implementation of new tags, updates, and troubleshooting.
• Data Layer Development: Work closely with developers and analysts to implement and maintain a robust data layer that supports accurate tracking and reporting.
• Integration: Ensure seamless integration between Adobe Launch and other marketing platforms, such as OneTrust, Adobe Analytics, Google Analytics, and other third-party vendors.
• Testing & Validation: Conduct quality assurance (QA) and testing of tags to ensure accurate data capture and reporting.
• Performance Optimization: Monitor and analyze the performance of tags and recommend improvements to ensure optimal site performance.
• Documentation: Maintain clear and comprehensive documentation for all tagging implementations, processes, and configurations.
• Collaboration: Work with internal stakeholders to gather requirements, plan, and execute tagging strategies to support marketing and analytics objectives.
• Troubleshooting: Diagnose and resolve issues with tracking and tag deployment, ensuring minimal disruption to data collection.

Who you are & what youll need to succeed.

• Required Experience: 3+ years of experience in an ecommerce tag management role, with specific expertise in complex tag property implementations in Adobe Launch. Experience in implementing and QA-ing Marketing Pixels. Proficiency in other tag management platforms a plus (Tealium IQ, Google Tag Manager)
• Must have intermediate coding knowledge of JavaScript and HTML. Must be familiar with Adobe Analytics extension custom code.
  Must pass front end coding interview/assessment, as well as have at least 2 years of experience in this area.
• Must have 3-4 experience in Adobe Launch specifically.  Must have experience managing multi-website Tag Properties, Must have experience in managing, creating, custom coding marketing pixels, affiliate pixels, referral pixels, and functionality scripts, Adobe Analytics and other types of Analytics pixels.
• Must have 1-2 experience in Pixel QA. Must know how to validate pixel accuracy, including accuracy of variables passed in.
• Soft skills: thoroughness (extremely important), good at documentation.
• Attention to Detail: Ability to meticulously manage and verify tagging accuracy across

multiple platforms and environments. Strong attention to naming conventions, and adherence to organization and tagging architecture. Meticulous in updating documentation.

• Analytics Tools: Knowledge of digital analytics tools such as Adobe Analytics, Google Analytics, or similar platforms.
• Problem-Solving: Strong troubleshooting and analytical skills to identify issues and implement solutions quickly and carefully.
• Collaboration: Excellent communication and interpersonal skills, with the ability to work effectively with technical and non-technical teams.
• Certifications: Adobe Launch, Google Tag Manager or Adobe Analytics certification is a plus. Openness to learning new tools.

Preferred Qualifications:

• Experience with server-side tagging, CDP, Adobe Journey Analytics, Web SDK, or other emerging analytics technologies.
• Familiarity with project management tools such as JIRA.
• Basic understanding of digital marketing practices, and/or experience in marketing campaigns.

Why you’ll love us.

We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.

Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.

We care about you. . At Newfold, taking care of our employees is our top priority. we make sure that cutting edge benefits are in place to for you. Some of the benefits you will have: We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community one domain at a time, one employee at a time. All our employees are eligible for a free domain and WordPress blog as we sponsor the domain registration costs.

Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!