Netlink Software - Director - Product Marketing (12-20 yrs)

- Go-to-Market Strategy: Develop and execute a comprehensive go-to-market (GTM) strategy for the analytics product.

- Market Research & Competitive Analysis: Conduct research to understand market trends, customer pain points, and competitive positioning to refine product strategy.

- Positioning & Messaging: Craft compelling and differentiated messaging that highlights the unique value of our product.

- Content & Collateral Development: Create engaging content, including whitepapers, case studies, blogs, presentations, and sales enablement materials.

- Demand Generation & Lead Nurturing: Drive campaigns that attract and convert leads.

- Sales Enablement & Collaboration: Collaborate and equip the sales team with the necessary training and materials to effectively communicate product value to customers.

- Collaboration with Product Management: Work closely with product and growth teams to align marketing strategies with overall product vision.

- Performance Tracking & Optimization: Measure the success of marketing initiatives and optimize campaigns based on data-driven insights.

Qualifications & Skills:

- 10+ years of experience in product marketing, preferably in SaaS, Business Analytics, or Data Science industries.

- Strong understanding of Business Intelligence (BI), data analytics, and AI-driven insights.

- Proven experience in GTM strategies, demand generation, and sales enablement.

- Excellent storytelling, content creation, and communication skills.

- Proficiency in marketing automation tools, CRM software, and data analytics platforms